In a strategic move to elevate the Asia-Pacific business events scene, the Hong Kong Tourism Board (HKTB) unveiled its groundbreaking Hong Kong Incentive Playbook at the Asia Pacific Incentives and Meetings Event (AIME) in Melbourne. Partnering with 16 key MICE (Meetings, Incentives, Conferences, and Exhibitions) suppliers, HKTB is positioning Hong Kong as the go-to destination for immersive, high-impact corporate gatherings.
The Hong Kong Incentive Playbook is not just a guide—it’s an experience blueprint. It offers over 100 curated, unique activities designed to inspire and engage business travellers, seamlessly blending corporate objectives with the rich cultural tapestry of Hong Kong. The Playbook is meticulously categorized into themes: Arts & Culture, Wellness & Nature, Neighbourhoods, Nightlife & Parties, and Hong Kong Signatures, ensuring tailored experiences for diverse corporate needs.
Hopewell Hotel
Unparalleled Experiences for Every Team
The Playbook promises to “take teams to new heights and up the game like never before,” offering exclusive experiences beyond the conventional boardroom. Highlights include pearl farming excursions, Chinese calligraphy workshops, and World Heritage kayaking adventures. For those seeking unforgettable evening events, iconic venues such as Water World Ocean Park and Hong Kong Disneyland set the stage for spectacular corporate celebrations.
Karen Macmillan, Director for Australia, New Zealand, and the South Pacific at HKTB Sydney, emphasized Hong Kong’s dynamic potential for MICE travellers. “With Hong Kong’s active events calendar and state-of-the-art venues like Kai Tak Sports Park, which will host the 2025 Hong Kong Sevens, and the Hopewell Hotel, slated for the Sports Law Mega Event 2025, the city is primed to deliver extraordinary business events,” Macmillan stated.
AIME 2024: Spotlight on Hong Kong’s Growing Appeal
Kai Tak Sports Park
During the two-day AIME exhibition, HKTB’s schedule is nearly fully booked with pre-scheduled appointments, a testament to the surging interest in Hong Kong as a premier destination for business gatherings. Visitors to Stand F10 at AIME will encounter a wealth of expertise, with HKTB representatives and partners from transport, Destination Management Companies (DMCs), hotels, and attractions ready to provide insights and personalized advice.
“Hong Kong offers Australian and New Zealand delegates the chance to experience world-class facilities in a vibrant, culturally rich hub—all just a short flight away,” Macmillan added. “It’s the perfect fusion of business and leisure.”
Why Hong Kong is the Ultimate MICE Destination
Beyond its logistical convenience, Hong Kong’s multifaceted appeal lies in its ability to merge tradition with innovation. Its diverse cultural offerings, thriving nightlife, and picturesque natural landscapes complement the city’s cosmopolitan flair. Whether it’s a sunrise yoga session overlooking Victoria Harbour or a networking gala in the heart of Lan Kwai Fong, Hong Kong ensures that every corporate event is productive and truly memorable.
For planners eager to explore what Hong Kong offers, the Hong Kong Incentive Playbook is available at hkincentiveplaybook.com.
About the Hong Kong Tourism Board (HKTB): The HKTB is dedicated to promoting Hong Kong as a world-class destination for leisure and business travellers. By curating exceptional experiences and fostering partnerships with industry leaders, the HKTB continues to enhance the city’s global appeal in the MICE sector.
For more information about AIME and upcoming business events in Hong Kong, visit the official AIME website and HKTB’s MICE page.
Written by: Charmaine Lu
