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Nok Air, Thailand’s renowned budget airline, has taken a bold leap forward in enhancing its global presence by partnering with Sabre Corporation, the leading software and technology provider powering the travel industry. For the first time, Nok Air’s fares and offers will be available through a Global Distribution System (GDS), marking a historic milestone for the carrier and reinforcing Sabre’s position as a powerhouse in multi-source content distribution.

By integrating with Sabre’s extensive GDS platform, Nok Air is poised to significantly enhance its visibility among travel agencies, corporate buyers, and individual travellers worldwide. This strategic partnership is expected to drive outstanding bookings and revenue growth while providing travellers with more affordable and convenient flight options.

Expanding Horizons for Nok Air

“We’re thrilled to bring Nok Air’s extensive route network and unique service offerings to a broader audience through Sabre’s innovative GDS platform,” said Wutthiphum Jurangkool, Chief Executive Officer of Nok Air. “By making our content accessible globally, we’re unlocking new market segments and ensuring that both leisure and corporate travelers have seamless access to our flights. This partnership represents a significant step in our growth strategy.”

Founded in 2004, Nok Air has established itself as a key player in the Thai aviation sector, operating an extensive domestic network and connecting travellers to iconic regional destinations. Its offerings include convenient codeshare partnerships and fly-and-ferry services, enabling access to Thailand’s picturesque islands that are not directly connected by air.

Empowering Agencies and Travelers

Sabre’s multi-source content platform empowers travel agencies to intuitively compare, shop, book, and service various content types, including traditional EDIFACT offers, New Distribution Capability (NDC), and low-cost carrier options. This capability ensures that Nok Air’s extensive range of budget-friendly options is seamlessly accessible to travel professionals and their customers.

Brett Thorstad, Vice President of Agency Sales and Airline Distribution for Asia Pacific at Sabre, highlighted the significance of this collaboration: “This is a groundbreaking moment as Nok Air joins Sabre’s GDS for the first time. It underscores the immense value our global marketplace brings to airline and agency partners. By adding Nok Air to our portfolio, we’re expanding the diversity of budget travel options and enabling the airline to connect with new audiences worldwide.”

Driving Growth Through Innovation

This collaboration is more than just a business agreement; it’s a testament to Nok Air’s commitment to innovation and Sabre’s mission to create seamless travel experiences. As global travel demand rises, integrating Nok Air’s content into Sabre’s platform ensures that travellers can access competitive fares and diverse travel solutions.

For Nok Air, the move aligns perfectly with its vision to expand its global footprint and cater to the evolving needs of both leisure and corporate travellers. For Sabre, the partnership strengthens its portfolio of low-cost carriers and reinforces its position as a leader in travel technology solutions.

What’s Next?

As Nok Air’s offerings go live on Sabre’s GDS, travel agencies and buyers can look forward to enhanced access to the airline’s robust network. This development promises to redefine how budget travel is marketed and consumed, bridging the gap between affordability and global connectivity.

In a world where travel dynamics are rapidly changing, Nok Air and Sabre’s collaboration sets a new benchmark for innovation and accessibility in the aviation industry.