Minor Hotels is poised to revolutionize the global hospitality industry with an ambitious plan to surpass 850 properties by the close of 2027. Driven by an innovative brand strategy, a commitment to experiential luxury, and a focus on branded residences, this monumental expansion reflects the group’s position as a transformative leader in the sector.
A Bold Vision for Unprecedented Growth
With an existing portfolio of over 560 properties and 81,000 keys worldwide, Minor Hotels’ three-year pipeline is extraordinary. The addition of 285 new properties and 47,000 keys underscores its aggressive global growth strategy and focus on diversification.
More than half of the company’s properties are based in Europe. However, this balance is set to shift, with over 100 properties planned for Asia, 60 for the Middle East and Africa, and 40 across Australia and New Zealand. This expansion ensures a more geographically distributed portfolio, catering to an increasingly diverse clientele.
Expanding into Key Global Markets
Minor Hotels prioritises growth in North America, North Asia, and key emerging markets such as Morocco, Egypt, and Turkey. The recent opening of the Anantara Jewel Bagh Jaipur Hotel in India marks the beginning of its intensified focus on the subcontinent. As the group seeks to solidify its presence in these priority regions, it is positioning itself as a trusted name in both traditional and emerging markets.
Tivoli Kopke Porto Gaia Hotel.
Luxury and Upscale Segments: The Cornerstone of Expansion
A commitment to luxury and upscale hospitality is at the heart of Minor Hotels’ expansion plans. One-third of its pipeline is dedicated to the luxury segment, represented by flagship brands like Anantara, Tivoli, and the Elewana Collection. Another third focuses on the premium segment with NH Collection, Avani, and nhow properties.
The group’s investments include significant renovations, such as transforming its first Anantara property in Hua Hin, Thailand. These updates aim to elevate guest experiences while maintaining brand consistency and quality.
Reinventing Brand Architecture
Minor Hotels is reshaping its brand identity through a master brand optimization strategy set to roll out in 2025. This initiative includes introducing two new hotel brands, offering property owners more flexibility and innovative options. With conversions and brownfield developments making up 38% of the current pipeline, this strategy opens the door to exciting opportunities for owners and developers.
In addition, the group is focusing on wellbeing as a cross-brand priority. Properties like Layan Life by Anantara in Phuket highlight its integrative approach, combining medical technology with local cultural insights to create unparalleled wellness experiences.
Branded Residences: Pioneering Integrated Living
Minor Hotels continues to lead in branded residences, a sector it entered in the late 1990s with projects like Layan Residences by Anantara in Phuket. With residential projects now planned in more than a dozen countries, the group is doubling down on this highly lucrative market.
Upcoming residential projects in Europe, Asia, and the Middle East—including Ras Al Khaimah, Sharjah, Oman, and Tanzania—will further strengthen its presence. Integrated living experiences, such as those offered at the newly opened Anantara Ubud Bali Resort, blend luxury hospitality with private ownership, meeting the evolving preferences of affluent travellers.
NH Collection Maldives Reethi Resort.
Highlights of 2025 Openings
The coming year will see many exciting new openings that underscore Minor Hotels’ innovative approach to hospitality. Key highlights include:
- Tivoli Kopke Porto Gaia Hotel (February): Located in a historic Port Wine cellar in Portugal, this property will offer a distinctive blend of heritage and modern luxury.
- nhow Rome (Q2): The 10th property under the nhow brand, this design-forward hotel will enhance Minor Hotels’ lifestyle portfolio in Europe.
- Avani+ Barbarons Seychelles Resort (Q3): A flagship refurbishment project that will elevate the Avani brand’s presence in the Indian Ocean.
- Anantara Kafue River Zambia Tented Camp (Q3): Marking Anantara’s entry into the luxury tented camp segment, this property offers exclusive safari experiences in Zambia.
- NH Collection Maldives Reethi Resort (Q4): This iconic Maldivian resort will reopen with a refreshed design and elevated guest experience following extensive renovations.
Anantara Kafue River Tented Camp.
Strategic Leadership for Sustainable Growth
Dillip Rajakarier, CEO of Minor Hotels and Group CEO of Minor International, shared insights into the company’s ambitious plans: “We are steadfast in our commitment to providing innovative hospitality experiences that create value for our owners and partners. Our evolving brand architecture, asset-right strategy, and focus on branded residences are the cornerstones of our vision for the future.”
Omar Romero, Chief Development and Luxury Officer emphasized: “Preserving the integrity of our brands while expanding our luxury portfolio is at the heart of what we do. By staying true to our values and delivering uncompromising quality, we aim to redefine global hospitality standards.”
The Asset-Right Strategy
A crucial element of Minor Hotels’ vision is its “asset-right” strategy, balancing owned, leased, managed, and franchised properties. Currently, 70% of the portfolio is owned or leased, but the group aims to achieve a 50-50 balance by 2027. Over 90% of pipeline projects are under hotel management agreements (HMAs) or franchise deals, ensuring sustainable and scalable growth.
Minor Hotels’ bold expansion plans are reshaping the global hospitality landscape. The group is setting a new standard for experiential travel by prioritising luxury, wellness, and integrated living. With a robust pipeline and innovative strategies, Minor Hotels is well-positioned to surpass 850 properties by 2027, delivering exceptional value to guests, partners, and investors alike.
Written by: Kanda Limw
