Strawberry, the renowned Nordic hospitality group, is marking another milestone with its expansion into Odense, Denmark. Hotel Odeon, nestled in the heart of the HC Andersen Quarter, will officially join the group’s prestigious Nordic Hotels & Resorts portfolio on March 4, 2025. This strategic move strengthens Strawberry’s foothold in Denmark and showcases the company’s commitment to offering unparalleled hospitality experiences.
A New Chapter for Hotel Odeon
Since opening in 2018, Hotel Odeon has stood as a beacon of Scandinavian elegance and hospitality in Denmark’s third-largest city. Known as the birthplace of iconic fairy tale author Hans Christian Andersen, Odense’s historic charm makes it a coveted destination for travellers seeking culture, heritage, and leisure.
“Expanding to Odense feels like a natural progression for Strawberry,” stated Petter A. Stordalen, owner of Strawberry. “Hotel Odeon boasts a magical location and aligns perfectly with our vision of curating extraordinary experiences. We’re thrilled to offer our guests and members yet another fantastic property in Denmark.”
The Jewel of HC Andersen Quarter
Hotel Odeon epitomizes contemporary Scandinavian design with 234 well-appointed rooms, state-of-the-art meeting facilities, and a restaurant that exudes warmth and sophistication. The property’s restaurant, operated by the renowned Meyers Group and led by Claus Meyer, emphasizes sustainability by serving locally sourced Nordic cuisine. Meyer, co-founder of the world-famous Noma restaurant in Copenhagen, champions innovative and eco-conscious gastronomy.
“Our collaboration with Strawberry is a testament to Hotel Odeon’s dedication to exceptional hospitality,” shared Caroline Sørensen, General Manager of Hotel Odeon. “This partnership will allow our guests to enjoy a wide array of benefits through Strawberry’s loyalty program while maintaining our signature ‘home away from home’ atmosphere.”
Strawberry’s Growing Presence in Denmark
Strawberry has been steadily expanding in Denmark, focusing on central Copenhagen and Copenhagen Airport, Kastrup. The group’s portfolio includes popular properties like Clarion Hotel, Comfort Hotel, and exclusive Nordic Hotels & Resorts.
Hotel Odeon joins an impressive lineup that includes the illustrious Villa Copenhagen, the historic Admiral Hotel, and the upcoming HOBO Copenhagen, set to open in Autumn 2025. This expansion cements Strawberry’s reputation as a leader in the Nordic hospitality industry.
Why Odense? A Perfect Fit for Strawberry
Odense is a city steeped in history, art, and innovation, offering a blend of cultural landmarks and modern attractions. Visitors are drawn to its picturesque streets, vibrant HC Andersen festivals, and world-class museums. Hotel Odeon’s prime location within the HC Andersen Quarter provides guests with immediate access to this rich cultural tapestry.
“Odense is not just a city; it’s an experience,” remarked Stordalen. “Adding Hotel Odeon to our portfolio reflects our dedication to connecting travelers with the heart of Nordic culture.”
A Loyalty Program That Adds Value
Strawberry’s loyalty program, a hallmark of the group’s customer-centric approach, ensures that Hotel Odeon’s future guests access exclusive benefits, promotions, and unforgettable experiences. The seamless integration of the hotel into Strawberry’s network highlights the brand’s commitment to enhancing its offerings without compromising its core values of sustainability and exceptional service.
Looking Ahead
As Hotel Odeon transitions into the Strawberry family, the partnership is expected to set new benchmarks for hospitality in Odense. By blending local charm with the group’s industry-leading standards, this collaboration promises to elevate the guest experience while further enriching Denmark’s tourism landscape.
For more information about Strawberry’s Nordic Hotels & Resorts, visit Strawberry Hotels Official Website.
Strawberry’s acquisition of Hotel Odeon represents a strategic leap into Odense, enhancing its robust Nordic portfolio. With its Scandinavian elegance, prime location, and sustainable dining by Claus Meyer, Hotel Odeon is poised to become a centrepiece in Strawberry’s expansion, offering travellers a gateway to Denmark’s rich cultural heritage.
Written by: Bridget Gomez
