Today, Marriott International announced the relaunch of the Good Travel by Marriott Bonvoy®program in Greater China, which connects members with each destination’s natural environment and cultural heritage. The program joins China Green Foundation’s ‘Million Forests’ project, which aims to rehabilitate desertified areas in Gansu Province in northwest China. Now available at 49 hotels across Greater China, the initiative allows travellers to create a positive impact during their journeys. Starting today, for every Good Travel by Marriott Bonvoy® Experience Package purchased on a dedicated website, Marriott Bonvoy® will donate a shrub to support the ecological restoration of Gansu’s desertified regions.

“Consumer awareness of sustainable travel has continued to rise, and the concept has become increasingly popular in recent years. With the relaunch of Good Travel by Marriott Bonvoy allows us to meet guests’ desires for more meaningful travel experiences while helping to deepen their understanding and connection to local environments and cultures. We are proud to partner with China Green Foundation’s ‘Million Forests’ project, it incorporates the long-term strategy of the Group’s ‘Serve 360’ sustainable and social platform and reaffirm our commitment to corporate social responsibility and sustainable development.” said Michael Malik, Chief Operations Officer, Greater China, Marriott International.

According to a recent report on sustainable travel in the tourism industry, more than 92% of respondents agree with the importance of sustainable travel. 72.4% of tourists have tried sustainable travel, and nearly 80% of respondents plan their trips around sustainable practices and cultural heritage interests.

Good Travel by Marriott Bonvoy Hotel Experience Highlights

The Eco-environmental Experiences Program encourages guests to connect with nature, explore local biodiversity, and promote harmony between people and the natural world.

‘My Bee Garden’ experience at Nantong Marriott Hotel

• At Nantong Marriott Hotel, the ‘My Bee Garden’ experience offers guests an immersive introduction to the structured study of bees, providing a deeper understanding of their ecological importance while inspiring a closer connection to nature and broadening perspectives.
• At Four Points by Sheraton Shanghai Fengjing, guests can explore the water purification principle at a farm and discover the freshness of organic produce that highlights sustainable practices.
• At JW Marriott Hotel Sanya Dadonghai Bay, JW Garden offers guests an immersive experience, a fun introduction to organic local vegetables and fruits, picking experiences, and enjoying offerings from nature.
• Sheraton Grand Hangzhou Wetland Park Resort invites guests to participate in tree planting activities on the Wesbrook grounds, taking meaningful action to revitalize the environment. Guests can also visit the China Wetland Museum to learn about wetland ecosystems and biodiversity.

The social and cultural experience program invites guests to immerse themselves in local traditions and the beauty of intangible cultural heritage, encouraging participation in its preservation and promoting the continuity of these unique cultural practices.

• At W Suzhou, guests can discover the elegance of Suzhou embroidery, where silk threads serve as the brush and satin as the canvas, offering a glimpse into the refined artistry and timeless Chinese aesthetics hidden within each stitch.
• Sheraton Changzhou Xinbei Hotel, in collaboration with the Xingliang Comb and Hairpin Art Museum, invites guests to appreciate the intricate artistry of traditional Eastern hair accessories and immerse themselves in the cultural charm of comb and hairpin craftsmanship.
• Yiwu Marriott Hotel welcomes guests to Lizu Village to experience the traditional art of tie-dyeing, offering hands-on engagement with this centuries-old craft and contributing to its preservation for future generations.
• Courtyard Anji, in partnership with the Liujiatang community, introduces the Bamboo Village Exploration Tour, a curated experience showcasing bamboo culture and craftsmanship that invites guests to discover the charm and artistry of traditional bamboo weaving.

Luo Jiajia, head of the Million Forest Project at the China Green Foundation, said: “Positioned between the Badain Jaran and Tengger Deserts, Gansu is one of the most severely affected regions in China in terms of desertification and sandstorms, so keeping desertification under control is an immense challenge. As a partner of the China Green Foundation, Marriott International is joining forces with us to champion environmental protection and combat desertification, working hand in hand to create a vital ecological barrier that safeguards the future of this region.”

Early this year, Marriott International donated 1,400 shrubs through the China Green Foundation’s “Million Forest” project.

========================================