Cunard Cruises has sailed into uncharted waters of success, achieving record-breaking booking numbers for 2024. The company’s meteoric rise in demand has set a new benchmark in the luxury cruise industry, driven by the launch of its highly anticipated ship, Queen Anne, and innovative new itineraries.
From January 1 to October 31, 2024, Cunard has recorded a staggering 23% year-on-year increase in bookings, welcoming 73,000 additional guest reservations compared to the same period in 2023. This remarkable performance marks Cunard’s highest guest bookings achieved within this timeframe.
Key Growth Drivers: Queen Anne and New Itineraries
The debut of Queen Anne in May has been a cornerstone of this success. The opulent new vessel embodies Cunard’s signature blend of timeless elegance and modern luxury, enticing loyal patrons and first-time cruisers alike.
Complementing the ship’s launch, Cunard unveiled three ambitious cruise programs for 2024: the Winter 2026, Summer 2026, and Winter 2027 itineraries. These offerings have captivated travellers worldwide, driving unprecedented demand.
Katie McAlister, President of Cunard, reflected on the company’s achievements, stating:
“As we look ahead to 2025, we are proud to report record-breaking bookings that demonstrate the continued strength of Cunard’s commercial performance. The launch of Queen Anne has been a key driver of this success, increasing our capacity and capturing the imagination of both loyal and first-time guests. These results are a testament to the hard work of our teams and partners worldwide, who ensure Cunard remains at the forefront of luxury travel.”
Expanding Global Reach
Cunard’s appeal extends far beyond its British roots, as more than half of its bookings now originate from international markets. The North American market has seen an extraordinary 29% increase in bookings compared to 2023, while the UK market surged by 24%.
The cruise line’s targeted marketing campaigns have also fueled a 22% rise in international guest bookings, with strong interest from Europe, Asia, and Australia. This growing global footprint solidifies Cunard’s position as a leader in luxury travel, appealing to a diverse and sophisticated clientele.
A Surge in First-Time Travelers
Cunard’s allure has drawn returning guests and captured the attention of new travellers. From January to October 2024, the company welcomed a 49% increase in first-time cruisers compared to the same period in 2023.
This surge reflects the success of Cunard’s efforts to modernize its offerings while retaining the brand’s iconic legacy. From world-class dining and entertainment to personalized service, Cunard’s cruises promise an unforgettable journey for every guest.
A Bright Horizon for Luxury Travel
As Cunard sets sail into 2025, the future looks brighter than ever. The company’s ability to combine tradition with innovation has redefined the standards of luxury cruising, ensuring its relevance in an increasingly competitive industry.
With Queen Anne leading the charge and ambitious new itineraries captivating global travellers, Cunard’s momentum shows no signs of slowing down. As Katie McAlister emphasized, “Cunard continues to attract travellers from across the globe drawn to the timeless elegance and modern luxury we provide.”
Discover More
To learn more about Cunard’s offerings or to book your next voyage aboard the iconic Queen Anne, visit www.cunard.com.
Cunard Cruises has undeniably set a new gold standard in luxury travel for 2024, captivating audiences worldwide with its unparalleled elegance, innovation, and global reach. The record-breaking year reflects the brand’s resilience and unyielding commitment to cruise industry excellence.
Written by: Christine Nguyen
