In a dynamic hospitality landscape where data-driven decision-making is more critical than ever, Lighthouse (formerly OTA Insight) has unveiled a game-changing feature—Smart Compset. Integrated within their acclaimed Benchmark Insight platform, this revolutionary tool leverages the power of Artificial Intelligence (AI) to provide hoteliers with unprecedented insights into competitive trends, positioning them to dominate the marketplace like never before.

The Future of Competitive Intelligence: Goodbye Static Compsets

Traditional competitive sets have long been the backbone of hotel revenue management, offering hoteliers a glimpse into their competition’s performance. However, in an industry where market conditions shift rapidly, these static data points often fail to capture the complete picture. With Lighthouse’s Smart Compset, hoteliers can now access forward-looking data that includes critical metrics such as Average Daily Rate (ADR) and Revenue Per Available Room (RevPAR). Updated daily and driven by advanced AI algorithms, Smart Compset moves beyond the static approach, offering a dynamic and highly customizable solution that transforms strategic decision-making.

“With the introduction of Smart Compset, Lighthouse is addressing a critical need in the hospitality industry for more dynamic and forward-looking competitive intelligence,” said Sean Fitzpatrick, CEO of Lighthouse. “Our goal is to empower revenue managers and commercial teams with the insights they need to make informed decisions and drive revenue growth.”

Cutting-Edge AI Redefines Hotel Revenue Strategy

Powered by advanced data analysis algorithms, Smart Compset generates anonymized and aggregated competitive sets. This approach allows hoteliers to gain valuable foresight into how competitors are pricing their rooms and how market trends are evolving. In an era where market agility is essential, this real-time intelligence empowers hotels to adjust their pricing strategies on the fly, ensuring they stay ahead of competitors.

Smart Compset’s ability to update daily and pull from a wide range of user-defined criteria—such as hotel class, location, star rating, and base rate—offers unprecedented flexibility. By moving beyond the limitations of traditional data sets, hoteliers can now create a comprehensive and accurate picture of their competitive landscape.

A Game-Changing Tool for Revenue Managers and Hotel Executives

Lighthouse’s forward-thinking tool isn’t just about data but elevating the entire approach to competitive intelligence. As the hospitality industry faces mounting pressure to optimize revenue strategies amidst ever-growing competition, Smart Compset emerges as a powerful strategic asset for revenue managers, marketing executives, and commercial teams.

“Smart Compset solves a common challenge we’ve encountered with static, outdated data,” notes Nick De Jonghe, Director of Product Growth at Lighthouse. “Revenue managers need access to dynamic, real-time intelligence that helps them understand the competitive landscape as it evolves. This tool is not only a data resource but a critical strategic asset for any hotel looking to outperform its market rivals.”

Seamless Integration into Lighthouse’s Commercial Platform

Smart Compset is a seamless addition to Lighthouse’s comprehensive commercial platform, providing hotel operators with a powerful suite of tools to maximize their market positioning. Its integration with existing benchmarking tools offers an enhanced, user-friendly experience, allowing hotels to forecast with greater accuracy and agility.

The travel industry is rapidly evolving, and the demand for real-time, forward-looking data is intensifying. As the World Travel & Tourism Council (WTTC) projects global travel spending to surge to $15.5 trillion by 2033, hoteliers must prepare for increased competition by honing their revenue strategies. Smart Compset’s innovative approach is timely, helping hotels pivot faster and more intelligently in response to market changes.

Driving Competitive Advantage for Independent Hotels and Management Groups

Smart Compset offers exceptional value for independent hotels and smaller management groups that often lack the resources for large-scale competitive analysis. Levelling the playing field enables these properties to compete on equal footing with major hotel chains, providing them with access to dynamic, forward-looking data that was previously unavailable.

As competition heats up in the hospitality industry, the ability to make data-driven, strategic decisions is becoming a key differentiator for success. Smart Compset empowers revenue managers with insights that help optimize their pricing and revenue strategies and reveal hidden opportunities for revenue growth.

Global Rollout of Smart Compset: Empowering Hoteliers Everywhere

With its global launch, Smart Compset is already hailed as a groundbreaking advancement in competitive intelligence for hoteliers. Its combination of forward-looking ADR and RevPAR data, customizable criteria, and seamless integration with Lighthouse’s commercial platform makes it an indispensable tool for driving revenue growth.

The hospitality industry is undergoing rapid change, and with tools like Smart Compset, hotels are better equipped to keep pace with these changes and lead. As more properties integrate Smart Compset into their revenue strategies, the future of competitive intelligence in hospitality looks brighter than ever.

For more information on Smart Compset and Benchmark Insight, visit Lighthouse’s official website.

 

 

 

Written by: Soo James

 

 

 

 

 

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