In a rapidly evolving global travel landscape, New Zealand’s tourism industry is gearing up for a pivotal event—Tourism Summit Aotearoa 2024. Scheduled for November 6 at Cordis Auckland, this year’s summit promises to be a game-changer, bringing together over 300 business leaders and industry experts to discuss and shape the future of tourism in the country.
Focusing on the Future of Visitor Experience
The theme of this year’s summit, “Visitor Experience (VX) in a Changing World,” underscores the urgency for tourism businesses to innovate and elevate their experiences. As international travel trends shift, New Zealand’s need to remain a top destination on global bucket lists has never been more critical.
Rebecca Ingram, Chief Executive of Tourism Industry Aotearoa (TIA), emphasizes the importance of adapting to these changes. “The expectations of today’s travelers are constantly evolving,” Ingram states. “Our industry must respond with fresh, authentic experiences that resonate with a diverse, global audience. The Tourism Summit Aotearoa 2024 aims to provide the actionable insights and strategies necessary to achieve this.”
Expert Insights from Leading Voices
The summit will feature a lineup of distinguished keynote speakers who are set to inspire and inform attendees with their expert knowledge. Among them is Amanda Stevens, an internationally recognized authority from Australia on enhancing visitor experiences. Stevens is renowned for her dynamic presentations, offering practical advice on creating memorable guest interactions. Her session promises to deliver “mind-blowing” insights that attendees can immediately apply to their businesses.
Another highlight will be Frances Valintine, CNZM, Founder & Board Director of the academy. Valentine will explore how technology and shifting demographics redefine social experiences within the tourism sector. Her presentation will focus on the rise of the conscious consumer and the increasing demand for authenticity, providing valuable perspectives on how these trends influence investment decisions and shape the future of tourism.
A Comprehensive Overview of the Industry
Opening remarks from key industry figures, including Rebecca Ingram and Hon. Matt Doocey, Minister for Tourism and Hospitality, and representatives from Air New Zealand and Tourism New Zealand, will kick off the summit. Their insights will provide attendees with a comprehensive understanding of the current state of the tourism industry, offering a solid foundation for the discussions to follow.
Celebrating Excellence at the New Zealand Tourism Awards
The day’s events will culminate in the New Zealand Tourism Awards, a prestigious gala dinner celebrating the achievements of outstanding tourism businesses and individuals. With 14 awards to be presented, the evening will honour those who have significantly contributed to the industry, setting new standards for excellence and innovation.
Join the Conversation
Tourism Summit Aotearoa 2024 is not just an event; it’s an opportunity to be part of the conversation that will shape the future of New Zealand’s tourism industry. Whether you’re a seasoned industry leader or a new entrant, this summit offers invaluable insights, networking opportunities, and a chance to contribute to the ongoing evolution of the visitor experience.
For more information and to secure your spot, visit the official Tourism Summit Aotearoa website here. Don’t miss this opportunity to be at the forefront of New Zealand’s tourism transformation.
Written by: Yves Thomas
