In a bold move signalling its commitment to the Asian market, RateHawk, a leading B2B platform specializing in hotel, air ticket, and transfer bookings, has announced the launch of fully localized versions for Vietnam and Japan. This significant development reflects the company’s strategic push to enhance its service offerings and solidify its position within the rapidly expanding travel sectors of these key Asian markets.
A Breakthrough in Localization
RateHawk’s new Vietnamese and Japanese platforms are meticulously crafted to cater to the unique needs of local travel professionals. From search pages to booking confirmations, every facet of the system has been translated and optimized for the native languages. This ensures that users can navigate the platform, manage bookings, and process transactions with unparalleled ease, free from language-related obstacles.
The comprehensive localization covers the user interface and extends to crucial transaction notifications and hotel profiles. By eliminating the language barrier, RateHawk is poised to deliver a seamless, user-friendly experience to its partners in Vietnam and Japan, facilitating efficient operations in the local travel industry.
Jen Chua
Empowering Travel Professionals
Launching these localized platforms marks a pivotal advancement in RateHawk’s ongoing Asian expansion strategy. This move follows the establishment of the company’s first regional headquarters in Singapore in June 2024, underscoring RateHawk’s ambition to deepen its footprint in Asia. The Singapore hub enables local partners to access one of the world’s most extensive hotel inventories, featuring 2.6 million accommodation options globally, alongside other critical services such as flight bookings, car rentals, and transfers in 150 countries.
Jennifer Chua, Head of Business Development for Southeast Asia at RateHawk, emphasized the importance of this expansion, stating, “We believe there is tremendous potential for our B2B booking platform in Asia. Our focus on growth and localization across this vast region is paramount for the coming year. By offering our product in more Asian languages, we are better equipped to deliver our innovative engine to local travel industry professionals.”
Strategic Expansion Across Asia
RateHawk’s dedication to localizing its offerings clearly indicates its long-term strategy in Asia. The company’s decision to expand its language options to include Vietnamese and Japanese builds upon its capabilities in 27 languages, including Thai, Chinese, and Korean. This extensive linguistic adaptability underscores RateHawk’s commitment to inclusivity and accessibility, further enhancing its appeal to diverse users across the continent.
Launched in 2016, RateHawk has rapidly grown into a global powerhouse, employing over 500 professionals across various commercial roles. With offices in strategic locations such as Singapore, London, Berlin, Milan, Lisbon, Warsaw, Dubai, Limassol, and Wilmington, the company has forged partnerships with over 80,000 travel professionals worldwide. These partners rely on RateHawk’s web platform and mobile app to manage their businesses precisely and efficiently, regardless of location.
A Future of Innovation and Growth
As RateHawk continues to scale its operations in Asia, it is well-positioned to harness its vast potential. Introducing fully localized platforms in Vietnam and Japan is a testament to RateHawk’s unwavering commitment to innovation and its desire to empower travel professionals with cutting-edge tools. This expansion is expected to catalyze further growth, solidifying RateHawk’s status as a leading player in the global travel industry.
Written by: Jason Smith
