As the 2025 peak selling season rapidly approaches, the Council of Australian Tour Operators (CATO) urges travel agents to sharpen their expertise and seize new opportunities within the touring sector. In an ever-evolving travel landscape, staying ahead is not just a recommendation; it’s a necessity. To meet this growing demand and ensure agents are fully equipped, CATO has introduced the revolutionary CATO Touring Academy—a comprehensive online certification program designed to empower seasoned and new travel professionals to excel in the dynamic world of land-based holidays.
The CATO Touring Academy is a beacon for those in the travel industry, offering an unmatched learning experience tailored to help agents master the art of selling global tours. This program is not just about acquiring knowledge; it’s about transforming that knowledge into increased earnings and more tremendous market success. Agents who complete the certification will enhance their understanding of the touring industry and gain a competitive edge that could make all the difference during the high-stakes peak selling season.
Brett Jardine, Managing Director of CATO, emphasized the importance of this initiative, stating, “The travel landscape is evolving rapidly, and agents need to stay ahead of the curve as demand continues to surge. The CATO Touring Academy provides the tools and knowledge necessary for agents to excel and stand out in today’s market.”
The certification program is designed with flexibility and personalization in mind. It allows agents to learn at their own pace while focusing on the areas most relevant to their career goals. Beyond the educational aspect, the program also offers industry recognition—an invaluable asset that agents can leverage to unlock new opportunities and drive their sales potential to new heights.
The inclusive nature of touring holidays, where diverse experiences are packaged into one seamless adventure, offers significant earning potential for agents. With the CATO certification, agents can confidently navigate the complexities of these tours, ensuring they deliver exceptional value to their clients while maximizing their revenue.
Travel agents eager to make the most of the 2025 peak selling season must act now. Enrolling in the CATO Touring Academy is the first step towards mastering the skills needed to thrive in this competitive industry. Don’t miss out on this opportunity to elevate your career and become a leader in the travel sector.
For more information and to enrol in the CATO Touring Academy, visit the official CATO website here.
Written by: Don Power
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