VisitBritain is gearing up for a landmark event this September as it launches the highly anticipated Australia Travel Trade Mission 2024. This sensational roadshow, spanning Sydney, Melbourne, and Brisbane, will showcase the crème de la crème of British tourism from September 9-13, 2024. With 35 premier British suppliers on board, this event promises to be a pivotal moment for Australian travel professionals.

To bring the best of Britain to Australian shores, VisitBritain’s mission will feature an eclectic mix of hotels, visitor attractions, tour operators, and sightseeing experiences. From the historical grandeur of Alnwick Castle in North East England to the thrilling Liverpool Football Club Experiences, the mission is designed to captivate and inspire.

The roadshow’s participants include the iconic Historic Royal Palaces, the electrifying ABBA Voyage in London, and the scenic wonders represented by VisitScotland, Visit Birmingham & The West Midlands, Visit West (Bath & Bristol), Visit Lake District, Cumbria, and Experience Oxfordshire. Each supplier is committed to unveiling British tourism’s latest products and innovations.

Event Highlights:

Sydney: Sofitel Sydney Wentworth

• Monday, September 9, 2024
  • 09:00 – 14:00: Product Manager Workshops (1:1 buyer appointments)
• Tuesday, September 10, 2024
  • 09:00 – 14:00: Product Manager Workshops (1:1 buyer appointments)
  • 17:30 – 22:00: Travel Agent & Advisors Evening Showcase

Melbourne: W Melbourne

• Wednesday, September 11, 2024
  • 12:00 – 17:00: Product Manager Workshops (1:1 buyer appointments)
  • 18:00 – 22:00: Travel Agent & Advisors Evening Showcase

Brisbane: Hilton Brisbane

• Thursday, September 12, 2024
  • 17:30 – 22:00: Travel Agent & Advisors Evening Showcase
• Friday, September 13, 2024
  • 09:00 – 14:00: Product Manager Workshops (1:1 buyer appointments)

Registration Details:

Product managers and travel buyers eager to participate can register here. Travel agents and advisors are invited to register here. The deadline to secure your spot is Friday, August 23, 2024.

VisitBritain’s Australia Travel Trade Mission is more than an event; it’s an opportunity to forge meaningful connections and gain first-hand insight into Britain’s vibrant tourism landscape. This mission is a testament to VisitBritain’s commitment to fostering international tourism partnerships and driving innovation within the industry.

Don’t miss this chance to be part of an extraordinary journey that promises to enrich your professional network and enhance your offerings. Prepare to be inspired by the best of British tourism right here in Australia.

For more information and to register, visit VisitBritain.

Conclusion:

VisitBritain’s Travel Trade Mission 2024 is set to be a transformative event for Australian travel professionals. With an impressive lineup of British tourism suppliers, this roadshow offers unparalleled opportunities for learning and collaboration. Secure your place today and be part of a groundbreaking event that will shape the future of travel between Australia and Britain.

Written by: Soo James

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