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Hawai‘i hotels statewide reported slightly lower occupancy, average daily rate (ADR) and revenue per available room (RevPAR) in June 2024 compared to June 2023. When compared to pre-pandemic June 2019, statewide ADR and RevPAR were higher in June 2024 but occupancy was lower.

Statewide RevPAR in June 2024 was $281 (-5.1%), with ADR at $373 (-3.7%) and occupancy of 75.5 percent (-1.2 percentage points) compared to June 2023 (Figure 1). Compared with June 2019, RevPAR was 19.5 percent higher, driven by higher ADR (+32.8%) which offset lower occupancy (-8.4 percentage points) (Figure 3).

The report’s findings utilized data compiled by STR, Inc., which conducts the largest and most comprehensive survey of hotel properties in the Hawaiian Islands. For June 2024, the survey included 172 properties representing 48,420 rooms, or 86.8 percent of all lodging properties with 20 rooms or more in the Hawaiian Islands, including those offering full service, limited service, and condominium hotels. Vacation rental and timeshare properties were not included in this survey.

Statewide Hawai‘i hotel room revenues totaled $470.8 million (-5.1% vs. 2023, +23.2% vs. 2019) in June 2024. Room demand was 1.26 million room nights (-1.5% vs. 2023, -7.2% vs. 2019) and room supply was 1.67 million room nights (+0.1% vs. 2023, +3.1% vs. 2019) (Figure 2).

Luxury Class properties earned RevPAR of $508 (-2.0% vs. 2023, +14.7% vs. 2019), with ADR at $837 (-1.2% vs. 2023, +51.1% vs. 2019) and occupancy of 60.7 percent (-0.5 percentage points vs. 2023, -19.3 percentage points vs. 2019). Midscale & Economy Class properties earned RevPAR of $185 (+2.1% vs. 2023, +33.7% vs. 2019) with ADR at $240 (+2.5% vs. 2023, +41.9% vs. 2019) and occupancy of 77.2 percent (-0.3 percentage points vs. 2023, -4.7 percentage points vs. 2019).

Maui County hotels continued to be impacted by the August 8, 2023, wildfires, but still led the counties in June 2024 RevPAR due to comparatively higher ADR. Maui County hotels achieved RevPAR of $324 (-22.1% vs. 2023, +2.0% vs. 2019), with ADR at $563 (-9.7% vs. 2023, +42.9% vs. 2019) and occupancy of 57.5 percent (-9.2 percentage points vs. 2023, -23.1 percentage points vs. 2019). Maui’s luxury resort region of Wailea had RevPAR of $499 (-11.2% vs. 2023, -11.1% vs. 2019), with ADR at $811 (-3.7% vs. 2023, +31.4% vs. 2019) and occupancy of 61.6 percent (-5.2 percentage points vs. 2023, -29.4 percentage points vs. 2019). The Lahaina/Kā‘anapali/Kapalua region had RevPAR of $257 (-34.2% vs. 2023, -4.8% vs. 2019), ADR at $459 (-18.5% vs. 2023, +38.2% vs. 2019) and occupancy of 55.9 percent (-13.3 percentage points vs. 2023, -25.3 percentage points vs. 2019).

Kaua‘i hotels earned RevPAR of $345 (+6.4% vs. 2023, +65.6% vs. 2019), with ADR at $459 (+5.5% vs. 2023, +63.5% vs. 2019) and occupancy of 75.3 percent (+0.6 percentage points vs. 2023, +1.0 percentage points vs. 2019).

Hotels on the island of Hawai‘i reported RevPAR at $284 (+0.7% vs. 2023, +45.5% vs. 2019), with ADR at $424 (+4.3% vs. 2023, +70.2% vs. 2019), and occupancy of 67.0 percent (-2.4 percentage points vs. 2023, -11.4 percentage points vs. 2019). Kohala Coast hotels earned RevPAR of $411 (-0.8% vs. 2023, +46.8% vs. 2019), with ADR at $550 (-3.5% vs. 2023, +56.9% vs. 2019), and occupancy of 74.7 percent (+2.1 percentage points vs. 2023, -5.1 percentage points vs. 2019).

O‘ahu hotels reported RevPAR of $252 (+4.7% vs. 2023, +18.1% vs. 2019) in June, ADR at $296 (+2.3% vs. 2023, +22.0% vs. 2019) and occupancy of 85.2 percent (+2.0 percentage points vs. 2023, -2.8 percentage points vs. 2019). Waikīkī hotels earned RevPAR of $242 (+4.2% vs. 2023, +15.4% vs. 2019), with ADR at $281 (+1.6% vs. 2023, +18.4% vs. 2019) and occupancy of 85.9 percent (+2.2 percentage points vs. 2023, -2.3 percentage points vs. 2019).

First Half 2024

In the first half of 2024, Hawai‘i’s hotels earned $276 in RevPAR (-2.3% vs. 2023, +22.7% vs. 2019), with ADR at $370 (-2.5% vs. 2023, +32.0% vs. 2019) and occupancy of 74.7 percent (+0.1 percentage points vs. 2023, -5.7 percentage points vs. 2019).

Total statewide hotel revenues for the first half of 2024 were $2.8 billion (-2.3% vs. 2023, +26.2% vs. 2019). Room supply was 10 million room nights (0.0% vs. 2023, +2.9% vs. 2019), and room demand was 7.5 million room nights (+0.2% vs. 2023, -4.4% vs. 2019).

Comparison to Top U.S. Markets

In comparison to the top U.S. markets, the Hawaiian Islands earned the highest first half of 2024 RevPAR at $276 (-2.3%). New York, New York was second at $225 (+10.1%), followed by Miami, Florida at $191 (+2.6%) (Figure 19).

The Hawaiian Islands also led the U.S. markets in the first half of 2024 ADR at $370 (-2.5%), followed by New York, New York at $278 (+5.6%) and Miami, Florida at $245 (-1.2%) (Figure 20).

New York, New York topped the country in occupancy at 81.0 percent (+3.3 percentage points), followed by Las Vegas, Nevada at 80.6 percent (+0.7 percentage points) and Miami, Florida at 77.9% (+2.9 percentage points). The Hawaiian Islands ranked fourth at 74.7 percent (+0.1 percentage points) (Figure 21).

Comparison to International Markets

Hotels in French Polynesia ranked highest for first half of 2024 RevPAR for international “sun and sea” destinations at $551 (-5.7%), followed by The Maldives ($414, -1.3%). Maui County ($367, -11.8%), Kauaʻi ($319, +3.7%), Hawaiʻi Island ($295, +0.2%), and O‘ahu ($227, +5.0%) ranked third, fifth, sixth, and ninth, respectively (Figure 22).

Hotels in French Polynesia ranked highest for first half of 2024 ADR at $818 (+3.3%), followed by The Maldives ($638, -1.9%) and Maui County ($554, -10.5%). Hawaiʻi Island ($436, +5.0%), Kauaʻi ($434, +5.3%), and O‘ahu ($283, +3.2%) ranked sixth, seventh, and tenth, respectively (Figure 23).

Oʻahu led in occupancy for “sun and sea” destinations at 80.1 percent (+1.4 percentage points), followed by Aruba (76.9%, +9.4 percentage points) and Puerto Rico (76.9%, -0.4 percentage points). Kauaʻi (73.5%, -1.2 percentage points), Hawaiʻi Island (67.8%, -3.3 percentage points) and Maui County (66.2%, -1.0 percentage points), ranked sixth, eleventh, and thirteenth, respectively (Figure 24).

Tables of hotel performance statistics, including data presented in the report are available for viewing online at: https://www.hawaiitourismauthority.org/research/infrastructure-research/