In a groundbreaking move, Pelago, the travel experiences arm of Singapore Airlines Group, has announced a strategic partnership with Primer, the leading unified infrastructure for global payments. This alliance is set to transform the payment landscape for travellers worldwide, aligning with the ever-evolving preferences and needs of the modern globetrotter.

Enhancing the Customer Journey

Pelago’s collaboration with Primer signifies a significant shift in its payment strategy. It emphasizes integrating diverse local payment methods, cost reduction through multiple processors, and enhancing operational efficiency and fraud prevention via third-party integrations. This innovative approach offers travellers a seamless and enriched payment experience, catering to global and local cultures, especially within Singapore and other destinations Singapore Airlines serves.

Scaling New Heights

The tourism industry in Asia is poised for remarkable growth, with revenue projections set to reach an astounding US$326 billion by 2024 and an annual growth rate of 5.36% expected from 2024 to 2028. To leverage this opportunity, travel providers must navigate Asia’s diverse and fragmented payment landscape—a challenge that cannot be met with a single processor. Primer’s unified infrastructure allows Pelago to integrate multiple processors, ensuring resilience, cost efficiency, and enhanced payment performance.

Strategic Insights

Kailash Madan, Head of Global Sales at Primer, expressed his enthusiasm for the partnership, stating, “Pelago is a trailblazing and ambitious organization that recognizes the pivotal role of payments as a differentiating factor and growth lever in a fiercely competitive industry. By partnering with Primer, they now have a robust platform that will enable them to seamlessly scale their payment processes, adapt to evolving business needs, and unlock their full potential.”

Echoing this sentiment, Altaf Dhamani, Chief Product Officer at Pelago, added, “It’s not possible to operate a global business using a single processor. With Primer, we can harness the power of multiple processors, allowing us to develop a cutting-edge payment strategy without depleting resources from our core business. While we are just beginning to explore Primer’s infrastructure, its ability to intelligently route payments and recover failed transactions is already transformative. We’re excited to expand our usage of Primer to continue revolutionizing how travelers connect, checkout, and engage with our experiences.”

Transforming Travel Experiences

Pelago’s innovative payment strategy aims to unlock further growth opportunities by facilitating faster market expansion and providing travellers with unique experiences connecting them with global and local cultures. This partnership is set to redefine the travel payment landscape, offering global travellers a more personalized and efficient experience.

A Future-Forward Approach

As travel and tourism evolve, sophisticated payment solutions are becoming increasingly critical. The partnership between Pelago and Primer is a testament to the importance of adaptability and innovation in the travel industry. By leveraging Primer’s cutting-edge technology, Pelago is well-positioned to navigate the complexities of the global payment landscape and deliver exceptional value to its customers.

Conclusion

Pelago’s partnership with Primer marks a significant milestone in the travel industry, setting a new payment innovation and customer experience standard. As the travel landscape continues to expand and evolve, this collaboration will play a crucial role in shaping the future of global travel payments.

For more information, visit Primer and Pelago.

Written by: Yves Thomas

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