Minor Hotels, a prominent figure in the global hospitality sector, is set to introduce the esteemed NH Collection brand to Thailand. Beginning January 1, 2025, Peace Resort Samui will undergo a transformative rebranding, emerging as NH Collection Samui. This marks a significant milestone as NH Collection, renowned for its European sophistication and upscale service, debuted in the Thai market.

Strategically situated on the serene Bophut Beach, NH Collection Samui boasts a prime location on the northern coast of Koh Samui. The resort, nestled at the base of a verdant hill, offers guests an idyllic blend of privacy and convenience, with easy access to nearby shopping and entertainment hubs. Established in 1977 by the Pupaiboon family, this property has cultivated a rich legacy as a beloved destination for Thai locals and international visitors.

NH Collection Samui.

The rebranded resort features 122 elegant accommodations, ranging from deluxe rooms to bungalows and villas, some equipped with private swimming pools and direct beach access. These options cater to a diverse clientele, from solo travellers to extended families seeking luxury and comfort.

Guests will enjoy an array of dining experiences at NH Collection Samui. The all-day dining restaurant serves an enticing mix of local and international cuisine against stunning ocean views. The bar, strategically positioned between the pool and the beach, offers a vibrant selection of drinks, while the Indigo Lounge in the lobby provides a refined setting for tea and cakes. Private in-villa BBQ services are available for those desiring a more personalized dining experience, showcasing fresh seafood and prime cuts.

Recreational amenities at NH Collection Samui are designed to cater to all age groups. The resort features a modern fitness centre, a water sports hub, and dedicated kids’ and teens’ facilities, including a cinema, indoor play area, and shaded outdoor playground. A well-curated retail shop offers essentials and souvenirs, while flexible meeting and event spaces embody NH Collection’s hallmark blend of intuitive service and cutting-edge technology.

NH Collection Samui Bedroom.

“We are delighted to collaborate with the Pupaiboon family to bring NH Collection’s signature brand to Thailand,” remarked Mark O’Sullivan, Vice President of Operations – Bangkok, Samui, Chiang Mai, and Chiang Rai. “This partnership reflects our shared vision for the future of this esteemed resort, with potential expansions including standalone villas or branded residential units to meet the rising demand for luxury holiday homes and investment opportunities. We eagerly anticipate welcoming guests to this exceptional addition to our portfolio.”

NH Collection Samui’s location ensures convenient access to critical points of interest. Samui Airport is just a 15-20 minute drive away, while Nathon Pier, the gateway connecting Koh Samui to destinations such as Bangkok, Phuket, and Koh Phangan, is a mere 25-minute drive.

As the fifth property on Koh Samui and the twenty-first in Thailand under the Minor Hotels banner, NH Collection Samui is a testament to the brand’s commitment to expanding its footprint beyond Europe and the Americas. This new chapter heralds a fresh wave of luxurious hospitality poised to enchant guests with its blend of Thai charm and European elegance.

Written by: Octavia Koo

==================================