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In a landmark announcement that has sent ripples through the travel and tourism industry, the World Travel & Tourism Council (WTTC) has unveiled renowned conservationist and television personality Robert Irwin as a keynote speaker for its 24th Global Summit. The prestigious event, set to take place from October 8-10 in Perth, Western Australia, promises to be a significant milestone in the global dialogue on sustainable tourism and conservation.

Robert Irwin, celebrated for his passionate advocacy for wildlife and the environment, follows in the footsteps of his legendary father, Steve Irwin. From a young age, Robert has been a dedicated champion of nature, travelling the world to raise awareness and inspire action through his award-winning photography, television shows, and public appearances. His commitment to conservation and ability to engage diverse audiences make him a fitting figurehead for this year’s summit.

The theme for the 2024 Global Summit, “Ancient Land: New Perspectives,” reflects the rich cultural heritage and natural history of Western Australia while highlighting the need for innovation and sustainable growth. Western Australia’s strong commitment to these principles positions it as an ideal host for this global gathering of industry leaders and policymakers.

WTTC President & CEO Julia Simpson expressed her excitement about Robert Irwin’s participation. “We are delighted to have Robert Irwin joining us and addressing attendees at our upcoming Global Summit. His work in conservation and his ability to use his platform to drive positive change resonate with our mission,” she stated. Simpson further emphasized the significance of Western Australia as a host region, praising its natural beauty and dedication to sustainability and cultural diversity.

The Honorable Rita Saffioti MLA, Deputy Premier and Tourism Minister of Western Australia, echoed these sentiments. “Robert Irwin is a household Australian name, and we’re very excited to have secured him for this prestigious event. His passion for wildlife and nature makes him an ideal speaker, and I have no doubt he’ll be a major drawcard for attendees,” Saffioti said. She highlighted the event’s role in showcasing Western Australia’s unique landscapes and promoting new tourism investment opportunities.

The WTTC Global Summit is recognized as the most significant event on the travel and tourism industry’s international calendar. It brings sector leaders and key government representatives together to align efforts towards a safer, more resilient, inclusive, and sustainable future. This year’s edition in Perth will provide a platform for sharing insights, collaborating on best practices, and exploring innovative approaches to ensure the continued resilience and growth of the travel and tourism sector.

Western Australia, known for its stunning natural landscapes and cultural richness, offers an inspiring backdrop for the summit’s discussions. The event will delve into new ideas for the future of tourism while honouring the land’s traditions and ancient roots. It represents an opportunity to bridge the gap between past and present, building a sustainable future for all.

With Robert Irwin’s participation, the summit is set to inspire and engage attendees with his unique perspective and profound dedication to conservation. His presence underscores the vital connection between tourism and the natural world, reminding us of our responsibility to protect and preserve the planet’s precious ecosystems.

As the countdown to the WTTC Global Summit in Perth begins, anticipation is building for what promises to be an unforgettable and impactful event. Stakeholders from around the globe will converge to share knowledge, forge partnerships, and drive the industry towards a sustainable and prosperous future.