International policymakers and industry leaders are gearing up to convene in the United Arab Emirates for the highly anticipated Arabian Travel Market (ATM) 2024, where the transformative power of entrepreneurship and innovation in the global tourism sector will take centre stage. Scheduled from Monday 6 to Thursday 9 May at the prestigious Dubai World Trade Centre (DWTC), this year’s edition marks the 31st iteration of the esteemed exhibition.

With an impressive lineup of over 200 speakers set to engage in more than 50 sessions throughout the four-day event, ATM 2024 promises to be an unparalleled platform for industry discourse and exploration. Visionaries from across the globe will grace ATM’s Global Stage and Future Stage, formerly known as the Travel Tech Stage, delving into pressing topics such as the burgeoning influence of artificial intelligence, the future trajectory of aviation, strategies for luxury market differentiation, the dynamics of retail tourism, and the imperative of sustainable travel practices.

Danielle Curtis Exhibition Director Arabian Travel Market

As the foremost exhibition for inbound and outbound travel professionals in the Middle East, ATM 2024 builds upon the resounding success of its 30th edition, anchored by the theme: ‘Empowering Innovation: Transforming Travel Through Entrepreneurship’. This year’s event is poised to facilitate invaluable insights into emerging market opportunities, collaborative synergies, investment attraction strategies, and more.

Danielle Curtis, Exhibition Director for the Middle East at Arabian Travel Market, expressed her anticipation for ATM 2024, emphasizing the pivotal role of innovators and entrepreneurs in shaping the future trajectory of the global travel industry. This year’s exhibition will showcase cutting-edge perspectives from budding startups to established industry titans to elevate customer experiences, enhance operational efficiency, and foster positive economic impacts regionally and globally.

Anticipation is rife as exhibitor participation is projected to surge by 23% compared to the previous year, solidifying ATM 2024 as the largest edition in its history. Robust growth is anticipated across all show verticals, with notable upticks in regional representation from the Middle East, Europe, Asia, and Africa. The sold-out Travel Tech space will witness a remarkable expansion, indicative of the sector’s robust growth trajectory.

Diverse thematic discussions await attendees at ATM 2024, transcending traditional leisure travel to encompass luxury, corporate, and MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism. Encompassing sessions on premium offerings, healthcare meetings, global business travel trends, sustainable procurement practices, and sporting event tourism, the event promises to cater to the varied interests and professional niches within the travel industry.

The distinguished roster of speakers at ATM 2024 includes prominent figures from regional and international spheres, underscoring the event’s global significance. Among them are luminaries such as His Excellency Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), His Excellency Salem bin Mohammed Al Mahrouqi, Minister of Heritage and Tourism in Oman, Teodora Marinska, Head of Public Affairs at the European Travel Commission, and Basmah Al-Mayman, Regional Director for the Middle East at the United Nations World Tourism Organization (UNWTO), among others.

ATM 2024 is a platform for exploring emerging market segments such as experiential, accessible, and multi-generational travel, elucidating pathways for growth, transformation, and disruption within the industry. Delegates will delve into the profound implications of technological advancements, particularly artificial intelligence, and their ramifications for the Middle East’s vibrant travel landscape.

As the countdown to ATM 2024 commences, anticipation mounts for what promises to be an unparalleled gathering of industry luminaries and thought leaders. For over three decades, the Arabian Travel Market has been a beacon of innovation, collaboration, and opportunity, and the 2024 edition is poised to uphold this legacy with resounding success.

In alignment with the ‘Empowering Innovation: Transforming Travel Through Entrepreneurship’ theme, ATM 2024 will also underscore the imperative of environmentally responsible travel. Against the backdrop of the UAE’s Year of Sustainability and the recent United Nations Climate Change Conference (COP28) hosted in Dubai, the event will explore the pivotal role of innovation in advancing the UN Sustainable Development Goals (SDGs) and forging a greener future for the travel and tourism sector.

In partnership with Dubai World Trade Centre, ATM 2024 enjoys the support of strategic collaborators, including Dubai’s Department of Economy and Tourism (DET) as its Destination Partner, Emirates as its Official Airline Partner, IHG Hotels & Resorts as its Official Hotel Partner, and Al Rais Travel as Official DMC Partner.

To register your interest in attending ATM 2024 or to explore stand enquiries, visit ATM 2024 Enquiries.

Written by: Yves Thomas

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