In a stunning announcement, Brisbane has been chosen as the exclusive location for the highly anticipated immersive experience, “Bluey’s World,” set to open in August 2024. This pioneering venture promises to transport fans into the heart of the world-renowned TV show Bluey, bringing a unique blend of interactive play, life-size sets, and a rich soundscape inspired by the series’ beloved episodes.

A New Dimension in Family Entertainment

Spanning an impressive 4,000 square meters, the purpose-built Northshore Pavilion will house this extraordinary experience. Visitors will journey through a meticulously recreated world of Bluey, traversing from the iconic living room to the shaded Poinciana tree in the backyard. This immersive adventure extends beyond mere observation, inviting guests to engage in interactive play and celebration within the Heeler family’s household.

A Boon for Brisbane’s Tourism

Queensland Premier Annastacia Palaszczuk expressed enthusiasm for the project, highlighting the government’s support for Bluey from its inception. “Queensland’s vibrant lifestyle and world-class amenities have been integral to Bluey’s global appeal,” Palaszczuk remarked. “We’re now extending an invitation to fans worldwide to experience the charm of Bluey’s home in Brisbane.”

Tourism Minister Stirling Hinchliffe echoed these sentiments, recognizing Bluey as a Queensland cultural symbol. “Hosting Bluey’s World in Brisbane is a natural fit, given the show’s deep roots in our city’s lifestyle and landmarks,” Hinchliffe stated. The initiative is expected to generate up to $18 million in visitor spending, a significant boost for local tourism operators.

A Cultural and Economic Catalyst

Brisbane’s Lord Mayor, Adrian Schrinner, highlighted this world-first event’s cultural and economic impact. “Bluey’s World is not only a tribute to our beloved Brisbane icon but also a major drawcard for international visitors,” Schrinner said. “It’s poised to create jobs and stimulate our local economy, benefiting restaurants, hotels, and tourism businesses.”

A Global Phenomenon Rooted in Family Values

Fiona Lang, General Manager of BBC Studios ANZ, emphasized the universal appeal of Bluey. “Bluey’s World is a celebration of those heartwarming, universally relatable family moments,” Lang stated. “We’re thrilled to bring this experience to life, offering a unique window into Bluey’s authentically Australian world.”

An Innovative Collaboration

Andrew Kay of HVK Productions highlighted the creative and theatrical aspects of the experience. “Bluey’s World is an innovative blend of theatre and interactive play, designed to delight audiences of all ages,” said Kay.

Created by Joe Brumm and produced by Ludo Studio, Bluey is a global phenomenon, captivating audiences in over 60 countries with its charming narratives and relatable family dynamics. The show’s portrayal of Bluey, a spirited Blue Heeler dog, and her adventures with her family and friends has resonated with children and adults.

Join the Adventure

With the collaboration of Ludo Studio, HVK Productions, BBC Studios, and the support of the Queensland Government and Brisbane City Council, Bluey’s World is a testament to Brisbane’s creative and cultural prowess. Fans eager to be part of this groundbreaking event can join the waitlist for tickets at blueysworld.com.

Written by: Yves Thomas

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