Singapore Airlines (SIA) and Tourism Australia have reaffirmed their longstanding commercial ties by signing a new multi-year strategic marketing deal to jointly promote leisure tourism to Australia.
The three-year agreement will see the two parties provide joint funding to promote travel from a number of key inbound markets including the United Kingdom, Germany, Singapore, India and Indonesia. It is an extension of an existing partnership that sees collaboration to promote Australia as a premier tourism destination.
Singapore Airlines Chief Commercial Officer, Mr Lee Lik Hsin, said that the renewed agreement highlighted the importance of Australia in the Airline’s global network.
“Singapore Airlines has a long and proud history of serving Australia. This partnership with Tourism Australia will allow us to jointly promote leisure travel through our Singapore hub, further driving traffic from key markets so that our customers can explore the beauty and diversity of Australia in 2024 and beyond.”
Tourism Australia’s Managing Director, Phillipa Harrison, said “Tourism Australia and Singapore Airlines have a long and successful history of working together on marketing activities to inspire more international travellers to visit Australia.”
“At this critical time when international travel is continuing to rebuild and return to growth we are excited about formalising our partnership with Singapore Airlines to urge more travellers to choose Australia for their next holiday.”
This renewed agreement to promote leisure travel to Australia follows a separate agreement between Tourism Australia and Singapore Airlines, signed earlier this year, aimed at promoting business events travel to Australia.
The Singapore Airlines group, including low cost carrier Scoot, currently operates more than 140 services per week from seven Australian cities direct to Singapore.
L-R: Ann Lim, Country Manager Singapore, Tourism Australia; Robin Mack, Executive General Manager Commercial and Business Events Australia, Tourism Australia; Dai Haoyu, Acting Senior Vice President Marketing Planning, Singapore Airlines; Rachel Tan, Vice President Brand and Marketing, Singapore Airlines.
