Agents Embark on a Voyage of Discovery at Europe & Britain Travel Extravaganza.
In a landmark event that marked a confluence of travel expertise and cultural connoisseurship, around 100 discerning travel advisors convened at the inaugural Visit Europe + Britain Roadshow. Held with grandeur in Melbourne and Sydney, the event was not just a gathering but a festival of knowledge and opportunity that promised to reshape the contours of travel advising.

L-R: Peta Evans (VisitBritain), Sandra Babey (Switzerland Tourism), James Hooper (Rail Europe), Gill Gaspar (Visit Portugal), Emanuele Attanasio (Italian National Tourist Board), Sofia Hansson (Tourism Ireland), Cleclie Collas (Atout France), Alison Roberts-Brown (Visit Monaco), Sonia Holt (Switzerland Tourism), Kathrina Denk (Austrian National Tourist Board), Rachel Jones (Spain Tourism Board).
The roadshow unfurled as a collaborative endeavour spearheaded by Rail Europe, the European Travel Commission (ETC), and VisitBritain. It was a tableau where the crème de la crème of the travel industry, from Atout France to Visit Portugal, illuminated the path for agents with their wisdom.
Attendees were whisked into a world where train travel transcends mere transportation, becoming the heartbeat of a traveller’s journey. The symposium was a treasure trove of revelations, unwrapping the novelties awaiting travellers in Europe and Britain in 2024. Rail Europe, a titan of train travel, imparted coveted knowledge on the intricate web of European train services, a boon for any advisor aiming to craft impeccable travel itineraries.
As the night progressed, the air was thick with anticipation for the quiz that would be the agents’ rite of passage. The victors emerged, clutching their spoils—first-class Eurail Global Passes, gourmet hampers, and artisanal gifts representing the quintessence of European luxury.
The event was more than a mere gathering; it was a masterclass that transformed the assembled advisors into ambassadors of European travel. They were left armed with prizes and the power to inspire wanderlust with their newfound insights into the old world’s new adventures.
The repercussions of this event will echo through the travel industry, heralding a new era where informed advisors are the navigators of travellers’ dreams. As these agents return to their desks, they carry the torch that will light the way for countless journeys across Europe and Britain’s majestic landscapes.
In conclusion, the Visit Europe + Britain Roadshow was a testament to the enduring allure of European travel and the unquenchable thirst for knowledge within the travel industry. It was a beacon that drew in the curious and rewarded the astute, a fitting celebration of the art of travel.
Written by: Anne Keam