In an unprecedented move, IBTM World 2023 is poised to redefine global trade shows, unveiling groundbreaking technology tools that promise to transform attendee experiences and offer unmatched business outcomes. Scheduled between November 28 and 30 at the emblematic Fira de Barcelona, this event sets new standards for industry-leading exhibitions.

Further elevating its celebrated matchmaking platform, IBTM World introduces ‘WalkMe’, an intuitive guidance system crafted to revolutionize how exhibitors connect with essential buyers. This ‘step-by-step’ companion ensures exhibitors can navigate the preference selection process effortlessly. In a monumental move, visitor buyers will also gain access to this matchmaking interface, enabling them to preschedule vital meetings with exhibitors, intensifying the quality of engagements.

IBTM World

Synchronizing with these updates, the official IBTM World mobile application now integrates the schedules of exhibitors, hosted buyers, and visitor buyers, streamlining their event journey. Those aspiring to leverage this advanced functionality should ensure they’re registered by October 31.

Comprehending the significance of real-time insights, IBTM World’s 2023 iteration proudly presents the ‘Exhibitor Dashboard.’ This pioneering feature provides exhibitors instant feedback on their event profiles, monitoring visitor engagement and consolidating leads via the Emperia app.

Speaking on these transformative innovations, Vasyl Zhygalo, Portfolio Director at IBTM World, commented, “Our mission at IBTM World has always been to empower attendees with unparalleled tools, ensuring they cultivate impactful business relationships in a short span. Introducing these cutting-edge technologies, we’re confident of providing unmatched value, recognizing the selectiveness of today’s business professionals in choosing their in-person interactions.”

Streamlining the visitor experience further, IBTM World is collaborating with Iceni Event Solutions for its 2023 event registration. Beyond this, Iceni is all set to roll out its avant-garde automated Certification Tool, providing attendees with real-time insights into their session engagements.

Iceni’s Director, Nicky Hale, shared her enthusiasm: “It’s a privilege to collaborate with IBTM for their attendee certification initiative. With our advanced tools, we aim to eliminate redundant administrative tasks, enabling the IBTM team to concentrate on curating an unparalleled global event.”

To dive deeper into these innovations and the transformative event experience awaiting attendees, visit the official website: https://www.ibtmworld.com/.

Written by: My Thanh Pham

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