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In a dramatic shift, the iconic five-star resort, Palazzo Versace, embarks on an exhilarating new chapter in its illustrious history. As of Tuesday, August 1, it has transformed its identity, now welcoming patrons as the Imperial Hotel. A symbol of elegance and luxury, the venue promises to uphold the grand legacy of the Palazzo Versace while introducing fresh, refined touches.

The Imperial Hotel retains much of its architectural integrity, including its grand exterior and the illustrious Imperial Suites. These historically significant elements will see no alteration in this rebranding. Additionally, the imposing antique chandelier— a striking feature that has been welcoming guests for years—remains a part of the hotel’s charm, complemented by the lobby’s opulent furnishings and customized tableware.

Superior Room

While preserving its core, the hotel has undertaken a substantial renovation project for its 200 rooms, infusing them with a contemporary feel that resonates with its fresh persona. Richard Clarke, the General Manager of the Imperial Hotel, affirmed that the establishment would perpetuate Palazzo Versace’s legacy. He emphasized the commitment to delivering unparalleled luxury, superior service, and unforgettable experiences, ensuring guests’ satisfaction remains paramount.

During this rebranding transition, the management has emphasized a seamless process to avoid disruptions. Guests checking in at the Imperial Hotel for the first time will be treated to extraordinary hospitality. The staff has been relentlessly working to devise unique experiences for these guests, including phenomenal dining packages, a complimentary breakfast, and a welcome gift of a bottle of wine.

Twin Balcony Room

“The birth of the Imperial Hotel underscores our determination to push the boundaries of high-end hospitality. We are thrilled to receive our inaugural guests and sincerely appreciate their support,” Richard expressed.

The Imperial Hotel aims to build upon its long-established legacy of offering luxurious accommodations and superior dining experiences in its new avatar. The dining outlets, renowned for their exceptional culinary creations and impeccable service, will introduce new menus shortly while maintaining their commitment to delivering extraordinary gastronomic experiences.

Occupying a prime location between the breathtaking Pacific Ocean and the shimmering Gold Coast Broadwater, the Imperial Hotel stakes its claim as one of Australia’s leading five-star luxury hotels. With over 21 years of offering remarkable architecture, bespoke Italian craftsmanship, and unrivalled hospitality, the hotel continues to shine as a luxury industry beacon.

For more information about the Imperial Hotel and its offerings, please visit www.theimperialgc.com.au.