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Valley have invested in UAE based Global Travel Retail (GTR) specialist, Craftsman, in a bid to further its mission of supporting brands and retailers in delivering global impact within physical retail.

With the development of projects into the UAE for clients including Microsoft and Silver Cross, the investment supports Valley’s ability to better serve new and existing customers within the region, by bolstering existing in-house manufacturing capabilities across EMEA.

This new, exciting opportunity offers flexibility to meet the varying demands of GTR while expanding expertise within the region.

The combination of skill sets brings together a trusted end-to-end solution for global brands and retailers, delivering engaging shopper experiences at scale.

Valley’s MD James Haggas commented: “As we know, the growing UAE and Global Travel Retail sector plays an important role in customers discovering new brands and products. We are delighted to announce our partnership with Craftsman who we have long admired for their excellence in delivering creative led, premium shopper experiences’
Peter M. Carroll, CEO/Founder of Craftsman added: “Bringing Valley into our market will give us a larger reach to support existing and new customers. An exciting development for the business as it evolves into its next chapter, working together with our friends at Valley.”