As part of an exciting evolution in their partnership, Hard Rock International and world-famous footballer Lionel Messi have revealed a brand-new menu item – the Messi Chicken Sandwich. The release of this exclusive dish coincides with Messi’s momentous arrival into Major League Soccer and his new home in South Florida, renowned for housing the iconic Guitar Hotel at the Seminole Hard Rock Hotel & Casino Hollywood.

Today, culinary enthusiasts and sports fans globally can taste the Messi Chicken Sandwich. The dish will be available at various Hard Rock Cafe locations and via in-room dining at Hard Rock Hotels & Casinos.

Renowned for his unrivalled football skills, Lionel Messi now brings a taste of his Argentinian roots to the world, curating a Chicken Sandwich inspired by one of his most cherished dishes, the Milanese. “I’m overjoyed to share the flavors of my homeland with the world through the launch of my Messi Chicken Sandwich,” said Lionel Messi.

Hard Rock International is once again teaming up with global brand ambassador, Lionel Messi, to launch a namesake menu item – the Messi Chicken Sandwich, “Made For You by Leo Messi”.

Messi further acknowledged the pivotal role of Hard Rock International in this endeavour, saying, “There couldn’t have been a more fitting partner than Hard Rock International for realizing this venture. Like an invaluable teammate, Hard Rock has supported me through significant milestones, and I’m eager for my fans worldwide to savor a piece of my childhood favorite that makes me feel at home, no matter where I am.”

The Messi Chicken Sandwich embodies Messi’s fondness for the Argentinean Milanese. The sandwich is a delectable blend of crispy Milanese-style chicken breast, provolone cheese melted to perfection, and a touch of herbed aioli. With fresh tomatoes and arugula for the perfect finish, the Messi Chicken Sandwich is portable gastronomy served on a toasted artisan bun, ensuring a winning bite each time.

Jim Allen, Chairman of Hard Rock International, expressed his honour in partnering with Messi. “Leo Messi is more than one of the greatest athletes and cultural icons worldwide; he also resonates with our organization’s core values,” Allen said. “We’re deeply privileged to join forces with an individual who embodies the spirit of a champion and winner in all facets of his professional and personal life. We’re eagerly awaiting to welcome him to the U.S. as part of our extended Hard Rock family.”

Written by: Christine Nguyen

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