As an exciting further element in the evolution of DayAway, the centralised digital platform for luxury daytime hotel experiences, Martha Waslen, Founder and CEO, has designed and unveiled its first NFT. DayAway’s Founder’s Key is the world’s first experience based NFT which unlocks an unprecedented range of experiences and VIP benefits from travel, wellness, hospitality, retail and food and beverage brands worldwide.
The NFT represents the highest, most exclusive tier of DayAway’s membership and loyalty program. This complements the platform’s lead-in offer of an exclusive annual membership which allows you to enjoy its Marketplace of curated daytime experiences at a selection of luxury hotels in Asia, Australia, and the Middle East. It provides a more sophisticated and extensive collection of luxury daytime travel and brand experiences and VIP benefits.
Unlike a regular membership, there are no loyalty points with DayAway’s Founder’s Key NFT. You get immediate rewards and benefits that expand over time, just for being a member. Over time, your accrued rewards add value to your DayAway Founder’s Key. And as your Founder’s Key exists on the blockchain, your rewards and benefits become a saleable, tradable digital asset. In the future, if you wish you can transfer or gift your Founder’s Key (with all its benefits) to a family member or friend, or sell it at your leisure. For the first time ever, a travel membership can be a form of investment and hold real-world monetary value.
Benefits of the Founder’s Key NFT include the following:
– First access to future NFT Airdrops
– Access to Marketplace, and its selection of inspiring and uplifting luxury daytime hotel and resort experiences in Asia, Australia, and the Middle East. Hotels on the platform include Raffles Singapore, Sindhorn Kempinski Hotel Bangkok, The Langham, Sydney, Jackalope Hotel Mornington Peninsula, Como The Treasury, Perth, The Westin Abu Dhabi Golf Resort and Spa, and Waldorf Astoria Palm Dubai Jumeriah.
– An even greater selection of curated experiences such as access to more than 4,000 luxury hotels worldwide as a result of a collaboration with UK based luxury company Little Emperors. A Little Emperors membership includes best price guarantees at their luxury hotels worldwide such as Caruso, A Belmond Hotel, Amalfi Coast, Nobu Hotel Ibiza Bay, and Hotel Barrière Fouquet’s New York. Other benefits include breakfasts, hotel credits, confirmed upgrades and complimentary add-ons.
– The opportunity to enjoy spectacular adventures as a result of a collaboration with the US adventure company Heli. The collaboration includes a complimentary Alpha Pass (valued at US$1,000) and 10% off all packages listed on heli.life. Heli adventures include ski and ride, surf, fish, ride, dive, raft and many more.
– Benefits & Incentives, including access to exclusively curated daytime escapes, discounts of around 20% on spa treatments and F&B within hotels, and invitations to hotel openings
– Curated Content
How Does It Work?
DayAway’s Founder’s Key NFT
This limited-edition NFT is the first and only NFT membership granting immediate and exclusive access to token gated in-real-life experiences and utilities.
The Token Gate
Holders of DayAway’s NFT are able to sign into its exclusive membership Marketplace by connecting their wallet to the platform and creating a DayAway profile using their email address and selecting a password. From then on, the member can sign into the Marketplace using only their email address, and DayAway’s token gate validates that they are a token holder on the back end. The connected wallet that holds the smart contract for the Founder’s Key NFT immediately unlocks a variety of benefits and rewards.
Once an NFT holder is inside the Marketplace, they are able to browse all of the benefits, or “utilities”, available to them such as complimentary Little Emperor’s Travel Membership (valued at US$325/year) and Heli Alpha Pass (valued at US$1,000). The DayAway NFT holder is then able to link directly to the Little Emperors website or Heli website and redeem their membership using only their email address. The verification is seamless and has eliminated the need for antiquated access or discount codes.
As well as offering exceptional benefits and experiences for members, DayAway offers ground-breaking technology and software for the hotel industry to showcase their daytime offerings including F&B and spa. Package options are tiered for hotels and hotel groups to suit their needs. They may partner with DayAway as follows:
· List experiences on the Marketplace that are exclusive to DayAway members
· Offer experiences with special incentives or add-ons for DayAway members
· Promote your hotel amenities to the DayAway audience by offering special dining and spa privileges and discounts
The Perfect Reward
DayAway has positioned itself as the perfect corporate reward, and partners with Fortune 500 organisations, membership clubs and credit card companies to provide premium incentives, benefits and curated experiences to employees, clients and cardmembers.
DayAway also provides a centralized, seamless booking platform providing corporates with beautifully designed, white labelled marketplaces for redemption of benefits and booking experiences.
There is the opportunity to learn more about corporate guests’ interests using DayAway’s analytics and reporting tools detailing redemption rates by type of experience.
DayAway Membership is US$500 a year, NFT membership US$2,500/life
