Soothe, the largest on-demand wellness marketplace has launched a business-to-business (B2B) partner platform explicitly designed for the hospitality industry. The platform is aimed at spa or non-spa hotels, clubs, and premium residential properties looking to provide high-quality, on-demand spa services such as massages, facials, nails, and lash applications.
Soothe has been providing on-demand spa services directly to homes across the globe for the past decade, connecting its community of licensed professional providers with customers seeking wellness services whenever and wherever they are needed. Soothe is extending this convenience and flexibility to hotels, spas, clubs, and residential properties, enabling them to fulfil their guests’ increasing demand for wellness services.
The new platform aims to make it easy for hotels and other hospitality businesses to enhance their wellness services without additional overhead or fixed staffing costs while remaining true to their brand. The platform has already been successfully adopted by over 100 properties across top luxury hotel brands through its inaugural beta program.
For boutique hotels, the platform offers an easy way to provide a premium guest experience, while for larger hotels, it maximizes periods of high demand. Soothe’s Chief Sales Officer, James Murphy, added, “Health and wellness are more important than ever, and we are thrilled to help the hospitality industry meet growing demand for wellness-centric offerings.”
The platform integrates seamlessly into a partner’s existing website, appearing as a customized, branded concierge booking tool for customers. Partners have access to thousands of qualified, vetted, and licensed providers who can provide the desired service on demand. Spa managers can also make shifts available through Soothe’s platform, allowing partners to increase availability to serve their guests better and capture potentially lost revenue. These shifts are equally valuable to many wellness providers who want flexible, part-time work in a spa environment.
Soothe’s new wellness platform offers hotels an accessible, seamless way to tap into the growing wellness market. More and more consumers are looking for ways to incorporate well-being into their daily routines, especially during hotel stays. A recent McKinsey study revealed that “50 percent of US consumers now report wellness as a top priority in their day-to-day lives, a significant rise from 42 percent in 2020.”
Soothe’s platform offers an easy and seamless way for hotels to offer their guests wellness services without additional overhead or fixed staffing costs. Many hotels, including Mayfair House Hotel and Garden in Miami, Florida, and the Fairmont Austin, have well received the platform.
“As one of the world’s fastest-growing hospitality brands built for Millennial and Gen Z travelers, Selina is proud to partner with Soothe to provide our customers easy, seamless, and fast technology for finding suitable wellness services,” said Cory Rosenberg, Sr. Regional Commercial Director for Selina Hotels.
The Soothe partner platform offers an innovative way for hotels to provide high-quality wellness services to their guests without additional staff or overhead costs. With the growing demand for wellness services in the hospitality industry, Soothe’s new platform is well-positioned to take advantage of this trend.
To learn more about Soothe’s new hospitality wellness platform, visit soothe.com.
Written by: Anne Keam
