THE LOCATION
The 4th edition of this day dedicated to design, planning and hotel redevelopment will be held in Milan, in the prestigious location of the Palazzo delle Stelline Congress Center in Corso Magenta 61, from 9.30 to 17.00, with the patronage of POLI.Design and the collaboration of the AIPI Association, of the NEWH Network, of SKAL International and with media partner suite, we:ll and welevel academy.
WHO IT IS AIMED AT
GUEST/LAB addresses hoteliers, owners of accommodation facilities, directors and managers, development managers of real estate chains and operators, purchasing managers of hotel chains and groups, architects, interior designers, engineers, planners and technicians of the sector.
As for last year, architects registered with the Order of Milan will be able to apply for training credits: 1 cfp for the morning session and 1 cfp for the afternoon session.
THE WORLD OF HOSPITALITY MEETS AND COMPARES
The working day presents an intense program of seminars held by experts, marketing consultants and protagonists of the hotel sector, who will illustrate the present and future trends that are gaining ground on the market.
Internationally renowned architects will present their most recent hotel and restaurant projects and will offer food for thought on issues related to the design and use of spaces for hospitality, also in light of the ongoing changes in customers’ behavior and needs.
Leading experts will hold seminars on the importance of air conditioning and soundproofing, on functional layouts and budget planning and will give advice on how to renew the quality of the hotel offer and on how to orient yourself in the panorama of sector innovations.
KEY TOPICS OF THE 2023 WORKS
The focus of the works will be on some key themes:
- Trends in hotel design
- Solutions for food & beverage in hotels
- Testimonials and successful case histories
- Brands and concepts in Italy and around the world to get inspiration
- Super Bonus Hotels 80%
GUEST/LAB NUMBERS
For the 2023 edition, interventions by 36 speakers are scheduled for a total of 42 hours of training and information will be held in 6 meeting rooms of the Palazzo delle Stelline: Bramante, Chagall, Leonardo, Agnesi, San Carlo Borromeo and Solari.
GUEST/LAB makes use of the partnership of over 60 brands, including manufacturing companies, sector operators, architecture and engineering firms
