Beijing-based influencer and founder of Code Mint Beauty, Grace Chow (2.2M), attended New York Fashion Week last week and sat front row at shows including Thom Browne, Proenza Schouler, and Heron Preston. Grace has become an influential figure in the fashion space with the launch of her namesake clothing brand, GRACECHOW, and has recently tapped into the beauty space with the launch of her clean beauty brand, Code Mint Beauty.
Leveraging her nearly 19 million followers across her social media channels, Chow launched Code Mint in January 2021, which sold out within one day. Since the launch, the brand has expanded to become one of the fastest growing indie beauty brands in the world, even bringing on Cosmax, one of the largest cosmetics OEMs in South Korea, as an investor. The brand has also partnered with numerous luxury hotels around the world, including the St. Regis and The W Hotel, to create unique hotel spa and in-room experiences featuring their products.
Code Mint Beauty continues to be a disruptor to the beauty industry, focusing on the elimination of toxic ingredients commonly found in popular beauty products. The brand offers clean skincare and makeup, ranging from cleansers and face masks to eyeshadow palettes and foundation.
