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Arabian Adventures Meetings, Incentives and Events (AAMIE), Dubai’s premier destination management company, has won the coveted SITE Crystal Award for Excellence in Incentive Travel, Africa and the Middle East, for the third time. The recognition comes in acknowledgment of the company’s exceptional design and delivery of a five-day multi-city event for BMW, the luxury vehicle manufacturer.

The Society for Incentive Travel Excellence (SITE) presents the SITE Crystal Award, considered the highest honour in the incentive travel industry. AAMIE’s remarkable win is a testament to its team’s dedication and hard work, even during one of the most challenging periods in the industry’s history.

AAMIE designed and delivered a bespoke program featuring the unique and diverse landscapes of the UAE, earning overwhelmingly positive feedback from the participants. The event saw over 120 attendees travel from BMW’s Belgium and Luxembourg offices for an extensive series of multi-venue activities.

Guests were treated to a vivid and varied experience of the country, starting in Dubai, where they enjoyed the city’s glittering cityscape and coastline from a sunset cruise and a helicopter ride from the iconic Atlantis, The Palm, among other unique dining and entertainment venues. The AAMIE team also managed to gain exclusive access to the Belgium and Luxembourg pavilions at Expo 2020 Dubai, surpassing the client’s expectations for a local cultural experience.

The event culminated amidst the beautiful natural landscapes of the emirate of Ras Al Khaimah, where the group stayed at the luxurious The Ritz-Carlton Ras Al Khaimah, Al Wadi Desert, and enjoyed a unique farewell dinner event from its incredible ‘Stargazing Platform’ venue with a backdrop of rolling sand dunes.

The success of the event was reflected in the attendees’ feedback, with 85% stating that the UAE incentive exceeded their expectations. Guy Le Compte, Events Marketing Manager at BMW Belux, expressed his gratitude for the “hard work, incredible commitment, and dedication” the AAMIE team showed in putting the event together, delivering an “unforgettable experience.”

This year’s SITE Crystal Awards, held in New York City, saw fierce competition from travel, events, and destination management companies worldwide, vying for the coveted trophy. AAMIE’s win solidifies its position as a leader in the industry and a go-to destination management company in the UAE.

For more information on Arabian Adventures Meetings, Incentives, and Events (AAMIE), its award-winning team, event concepts, and delivery visit www.arabianadventuresmice.com.