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Global Hotel Alliance reports robust 2022 results with UAE taking the top spot as the most preferred stay destination. Total revenue hit $1.4 billion, exceeding pre-pandemic levels in Q4, with repeat stay revenue up almost 80% in Q4, and cross-brand revenue skyrocketed to $168 million in 2022. The recovery reflects the impact of the new GHA DISCOVERY loyalty program, NH joining the alliance, and bullish travel sentiment. With demand patterns returning to the old normal, international stays picked up, and leisure travel now dominates. Spain and Thailand also emerged as top stay destinations. GHA’s phenomenal results point to a full industry recovery, and the outlook for 2023 is positive. The GHA is leveraging cross-brand stay opportunities, and millions of dollars of rewards are in customers’ virtual wallets. With ambitious goals, the GHA is capitalizing on 2022 gains to unleash the true potential of GHA DISCOVERY.

The global tourism industry has had a difficult time since the onset of the COVID-19 pandemic, but the recent report by the Global Hotel Alliance (GHA) is cause for optimism. The GHA reported that every performance indicator exceeded 2019 levels by Q4, indicating a full post-pandemic recovery. The GHA’s report highlights the importance of robust and well-implemented loyalty programs, the impact of new partnerships, and bullish travel sentiment.

The UAE emerged as the most preferred stay destination in 2022, with Spain and Thailand also on the list of top stay destinations. International stays picked up significantly in 2022, and leisure travel now dominates. Repeat stay revenue was consistently ahead of 2019 levels, and cross-brand revenue rocketed to $168 million in 2022, 25% ahead of 2019. These figures show that travel sentiment has rebounded, and the GHA DISCOVERY program has been successful in driving cross-brand stays.

The GHA has ambitious goals for driving this success to new record heights in 2023. With cross-brand revenue taking off and millions of dollars of rewards in customers’ virtual wallets, the GHA is leveraging cross-brand stay opportunities to benefit both members and brands. The GHA’s report highlights the importance of loyalty programs, partnerships, and bullish travel sentiment, which are crucial for the industry’s full recovery.

In conclusion, the GHA’s report is a cause for optimism, and the industry’s outlook for 2023 is positive. The GHA is leveraging cross-brand stay opportunities, and millions of dollars of rewards are in customers’ virtual wallets. With ambitious goals, the GHA is capitalizing on 2022 gains to unleash the true potential of GHA DISCOVERY.