Crystalbrook Collection, Australia’s largest independent five-star sustainability-led hospitality company, has appointed creative marketing leader Melissa Gruse as their new Group Marketing Director, to build on the Crystalbrook brand.
Gruse joins Crystalbrook with over 20 years’ experience working for innovative brands across travel, entertainment, and financial services, both in Australia and the UK. More recently Gruse was Chief Marketing Offer at Nano Digital Home Loans, and prior to this was Senior Marketing Manager at Hamilton Island Enterprises. Gruse is also a dedicated educator, serving as a Marketing Lecturer at the International College of Management, Sydney.
Geoff York, Chief Executive Officer of Crystalbrook Collection said, “We are thrilled to have Melissa Gruse on board with us at Crystalbrook Collection. She brings a wealth of knowledge and experience, alongside a true passion for progressing the sustainability focus of our business.
“As we continue to expand in Australia and abroad, Melissa’s extensive experience in marketing and developing high performance teams makes her the perfect fit as we reimagine new developments and continue to develop the Crystalbrook story”.
Melissa Gruse states, “Though a relatively young hospitality company, Crystalbrook Collection has developed a strong presence in the Australian hotel market. I’m excited to be part of a team that shares the same values, as we grow towards being a global leader in sustainable luxury travel”
“We’re passionate about celebrating what makes our hotels unique, elevating incredible local experiences, and showcasing how choosing luxury travel need not be at the cost of our planet.”
