Sydney-based brand experience and engagement company, Synergy Effect, was awarded national Winner of the Best Live or Hybrid Brand Event at the 2022 Australian Event Awards, for its work with Galderma on the First impression symposium. Synergy Effect Directors, Ruth Hirst and Michael Fleck, attended the awards evening on 23 November on board the Jackson Sydney, and were delighted to share this success with the event industry.
The comments from the judges consisted of: – “Well done on a fabulous hybrid event – what an outstanding effort and achievement! Reading through all the areas you have thought about, from the conferencing, interaction, showcases all virtually and in person. For me it was the attention to detail – you can see from your application that you nailed it!” -“Wonderful how you circumvented the restrictions in China to be able to reach that audience. Accommodating the extra live sites in Asia midproject demonstrates great flexibility and good management.”
Michael Feck said: “Thank you Galderma for the opportunity to show that multi-site hybrid really works when you do it right. It’s particularly gratifying to see a hybrid event winning in a category against some excellent in-person events – it shows the difference between ‘virtual events’ and real events using online spaces.”
Ruth Hirst said: “The power of multi-site hybrid events is second to none when you do it right. Multi-site hybrid events are more inclusive, allowing you to reach 10x or more people, provide greater flexibility and are less time-demanding for your people, and deliver greater sustainability by reducing the carbon footprint of delegate and presenter travel and logistics. Key to the success of our Galderma First Impressions symposium was our customised 3D 360-degree Galderma-branded dynamic set which beamed remote speakers in to join in-person presenters on stage, and our focus on uniting all guests – no matter where or how they attended – through shared presentations and experiences, including our dedicated mobile interfaces and activations which provided ongoing engagement and live session interaction.”
This recognition follows Galderma Australia being awarded the Global Best Practice Award for innovation in healthcare professionals’ (HCP) education for First Impressions.
ABOUT Galderma First Impressions symposium
The hybrid education event and clinical training symposium, First Impressions, leveraged streaming and dynamic 3D technology to engage with international Key Opinion Leaders (KOLs) presenting to HCPs right across the JPAC region. More than 6,000 delegates located in 15 cities in 12 countries, attended presentations from 13 international speakers.
The Sydney location was then converted into four training clinics, where HCPs could undertake hands-n training under the highly regarded KOLs’ supervision.
Live stages integrated into virtual stage environments Synergy Effect created a customised 3D, 360-degree Galderma- randed dynamic set which blended virtual models with interchangeable backgrounds. Stage integration allowed remote international speakers to be beamed on stage to join in-person presenters for interactive and educational presentations, and healthcare technique demonstrations.
The main stage, located in Sydney, was extended by live event venues in Melbourne, Brisbane, Perth, Auckland, Singapore, Bangkok, Manila, plus high-quality satellite delivery to China audiences, as well as liveonline attendance worldwide. A dedicated mobile interface was designed to heighten guest engagement. It was simultaneously accessed by the widely dispersed audience, encouraging real-time conversations, feedback, session contribution and interactivity throughout the three days of the program.
Experiential hubs for educational/brand-engagement activations were incorporated at all live sites, including eye-racking technology, quiz leader board with live results, a photo booth with virtual projections, live polling, and more. At a time when brands and guests
are craving connection, education and fun, these activation solutions really delivered impact. As Arj said, “For the first time ever, HCPs across the JPAC region, from regional towns or non-etropolitan areas, could engage directly with international experts located around the world, and each other, in real-time engagement. The high-touch, high-uality education this symposium delivered ensured HCPs were kept up to date, and their patients were not held back.”
Educational event innovation is good for brand equity Galderma’s education programmes play a key part in cementing the company’s reputation as an industry leader. “The events we run for HCPs are the most powerful way we interact with our market. It’s why they are always high quality” says Arj. “I knew we had created something special but the noise around the event was waymbeyond expectation. Unsolicited, guests used words such as magnificent, wonderful, brilliant, incredible, and best-ver – that’s never happened before, particularly on social media.”
“The speakers also claimed it was the most innovative and exciting event at which they’d spoken in the industry. Given how many events some of them do, it was a strong endorsement. And almost immediately after the completion we started receiving requests from HCPs to be invited to the next event.”
“The symposium set the bar to a very high standard that we plan to exceed year on year. Post-vent survey showed 99 percent of guests said the experience exceeded/met their expectations, 86 percent said the event exceeded industry standard. It also delivered significant return on investment, with 94 percent of attendees reporting that they will incorporate additional Galderma products into their practice.”
Global award winner First Impressions wasn’t just a winner for the guests, it was also a winner for Galderma in Australia. Galderma’s head office has established a Global Best Practice Award and for the first time, the Australian office won. “This is a major recognition for the team, as they were extremely proud of the event and the results it achieved,” says Arj.
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