Malaysia Airlines’ award-winning Travel and Lifestyle Loyalty programme, Enrich, is celebrating its 35th anniversary with a special campaign that allows members to earn Bonus Points for flights and hotel stays, plus Bonus Elite Points which can be retained or used to fast-track their tier status.
Even better, Enrich Frequent Flyer members can also earn Bonus Points from 3 November until 3 December 2022, when they book a stay via enrichhotels.com at any of its 400,000 properties worldwide, for travel between 3 November 2022 and 12 April 2023.
With any additional Enrich Points earned, members can choose to redeem flights or spend their Points on an extensive range of experiences available on Enrich’s redemption catalogue, with just some of the amazing experiences on offer including top-rated hotel stays; premium experiential dining experiences; healthcare checks and wellness treatments; holiday shopping vouchers with the Airline’s lifestyle partners; and even the option of making an e-donation to one of seven charitable organisations including Make-A-Wish Malaysia, Malaysian Red Crescent Society and MERCY Malaysia.
Members can also take advantage of the 3X Elite Points offer to retain or upgrade their status, so they can enjoy a range of Elite Privileges including access to Malaysia Airlines’ Golden Lounges, priority check-in, priority boarding and more. Plus Enrich Elite members are recognised across all oneworld® Alliance member airlines thanks to their coveted oneworld® Priority tier.
Announcing the launch of the campaign, Malaysia Airlines Group Chief Marketing and Customer Experience Officer, Lau Yin May, said, “In conjunction with Enrich’s 35th anniversary, we’re delighted to launch this special campaign in appreciation of our members for their unwavering support over the years.”
“Over the past three decades, our Frequent Flyer programme, formerly known as Esteemed Traveller, has evolved into a holistic travel and lifestyle offering designed to enhance the experience of over 4 million registered members worldwide. Our benefits now extend far beyond just collecting points while travelling, to include advantages like bank credit card conversions, hotel stays, and retail spending with a variety of lifestyle partners,” May adds.
You can become an Enrich member today simply by signing up at www.enrich.malaysiaairlines.
