“We know this partnership will inspire a whole new audience of travellers to put Fiji on their bucket list next time they plan an island holiday,” she said.
“Through this fantastic partnership, we can showcase the wonderful experience of travelling to Fiji on Virgin Australia and the beautiful scenery and culture of the islands with Double Rainbouu’s unique and highly engaged community.
Double Rainbouu founder Mikey Nolan reflects on the trip: “It had been a long time since we visited Fiji, so it was important not just to fly in and head straight to an island resort.
“Double Rainbouu and Virgin Australia’s fun-loving ethos resonates perfectly with our Bula spirit and tagline ‘where happiness finds you’,” says Robert Thompson, Regional Director of Tourism Fiji Australia.
Working in partnership with Virgin Australia, which flies to Fiji from Sydney, Brisbane and Melbourne daily, Tourism Fiji aims to inspire the Double Rainbouu community to reach newer markets and to showcase the authentic, local side of Fiji.
The Collection was inspired by Double Rainbouu’s recent visit to the Fiji Islands, where they immersed themselves in the Bula spirit uncovering local spots along the Coral Coast and around the urban streets of Suva. “We also loved the idea that people can take a piece of the Bula spirit wherever their paths may take them.” “There are only a few places where it’s common to wear printed textiles in such vivid colours.
“The print we designed is an instant and natural mood enhancer. “Our strategic approach for this brand partnership was to target a younger demographic to highlight Fiji’s various regions and activities that resonate with this market. They may normally choose other tropical destinations for their holiday. As a brand, where bold colours are our DNA, we felt a synergy, and we wanted the collection to reflect this and bring the natural island environment to life.”
To purchase the Double Rainbouu Bula Collection, visit doublerainbouu.com/collections/bula-collection.
Virgin Australia offers return Economy flights between Australia and Fiji from as low as $489 to midnight tonight (Monday 5 September).
Virgin Australia Group Chief Marketing Officer Libby Minogue said the partnership with Double Rainbouu would inspire a new audience of travellers to fall in love with Fiji.
Nolan continues: “What I take away every time I visit Fiji is how connected we are.
Known as the antidote to traditional resort wear, Double Rainbouu’s Bula Capsule comprises a short-sleeved shirt, bucket hat and tote bag.
Virgin Australia has partnered with Tourism Fiji and beach cult brand Double Rainbouu to launch a limited collection of bold and colourful resort wear inspired by the Fijian locals and landscapes. We live under the same skies and share the same ocean, and the brilliant light of the Southern skies gives us a similar way of seeing and reflecting our natural environments in vivid colour.
The one-off print designed in-house by Double Rainbouu is a Sharpie illustration inspired by the local textiles and elements of the natural environment. Fiji has so much to offer from eco-surf lodges, island day trips, local markets, and the best sunset spots to spend with friends. Fiji is a place that makes you happy as soon as you land, and wearing this print, you will feel the same way.”
Flowers, palm trees, the sun and sea life all feature, while the repetition of curved line art reflects the ripples and rhythm of the ocean.
