ProWine Singapore, one of the region’s most important marketplaces for wines and spirits, returns for its third edition from 5 to 8 September 2022 at the Singapore Expo. A meeting place for participants representing traditional markets and new and dynamic sales regions that are emerging, the highly anticipated trade fair is poised to bring together some of the best products and people from the industry, with about 200 high-quality exhibitors from across 20 countries and regions to meet with an estimated 5,000+ trade visitors from the region.
Jointly organised by Messe Düsseldorf Asia and Informa Markets, ProWine Singapore is co-located with FHA – Food & Beverage. The theme of ProWine Singapore 2022 centres on A New Hope. As the world emerges from the pandemic and begins finding its own momentum again, ProWine Singapore is eager to celebrate the emergence of new brands and uncover how timeless and traditional brands are finding new ways of working. Participants will be able to dive deeper into the innovation processes of these producers on the show floor and through a curated line-up of activities that shine the spotlight on the industry’s response to the rapidly changing landscape caused by recent global events.
Kicking off ProWine Singapore’s knowledge-based line-up of seminars and activities is an engaging and educational panel discussion. Held on 5 September 2022 at 10:30 am, the exclusive panel discussion offers visitors a rare opportunity to see four Master of Wines – Neil Hadley, Tan Ying Hsien, Annette Scarfe, and Richard Hemming – come on stage to share and discuss their perspectives on surviving, growing, and thriving through the pandemic. The four MWs will delve deep into the various innovations that developed over the past two years and share their learnings for a new wine world.
Across the four days, these Masters of Wines, as well as thought leaders and industry experts, will also lead other masterclasses on topics such as:
- The official launch of Singapore Sling 2.0 with Frederiksdal Likør
Discover how Frederiksdal Likør and Mount Faber Leisure Group reinvent Singapore’s iconic cocktail and the journey of sustainability and substance in this official launch.
- NFT in the Wine Industry
How Web3 Brings New Value, Community, and Ownership to Wine Online. Moderated by Richard Hemming MW, this discussion features panellists from NFT wine club Club dVin.
- Rebellious wines: Award-Winning Cherry Wines
Explore innovations and exciting opportunities with Danish winemaker of the year and Denmark’s first Master of Wine, Jonas Tofterup, as he guides you through the world of Frederiksdal’s cherry wines.
- Introduction of unique cream liqueur propositions to Asian markets.
Uncovering global market trends, innovations and exciting opportunities for Cream Liqueurs in Asia: ranging from dairy and non-dairy offerings.
- Pinot Noirs from California’s lesser-known Region.
Join Master Sommelier Evan Goldstein as she guides you through six Pinot Noirs from California’s lesser-known regions such as Russian River Valley, Carneros or the Monterey AVA.
- A comparative look at wines from the old world (Germany) and new world (Australia, Tasmania).
Paul McArdle, CEO of Overstory, shares how tradition and climate change impact the difference in characteristics between the old and new world wines.
