The potential of tourism is enormous, and we have a shared responsibility to ensure it is fully realized.
UNWTO Secretary-General Zurab Pololikashvili says: “The potential of tourism is enormous, and we have a shared responsibility to ensure it is fully realized. The Republic of Indonesia will host the official day (27 September). However, all UNWTO Member States and non-members and stakeholders from the private sector are invited to host their celebrations and promote the day and its central theme.
On World Tourism Day 2022, UNWTO calls on everyone, from tourism workers to tourists themselves, small businesses, large corporations and governments, to reflect and rethink what we do and how we do it.”
The countdown to World Tourism Day 2022 is now underway, with every part of the sector invited to be an active part of the annual celebrations. With the theme of ‘Rethinking Tourism’, the International Day of Observance will continue this year, focusing on re-imagining the sector’s growth in size and relevance.
World Tourism Day has been held on 27 September each year since 1980. The date marks the anniversary of the adoption of the Statutes of the Organization in 1970, paving the way for the establishment of UNWTO five years later.
Written by: Jill Walsh
