Penang continues to launch the BElong Campaign in Kuala Lumpur’s Connexion Conference & Event Centre (CCEC), while Malaysia prepares to open its international borders.The BElong in Penang Campaign seeks to instil optimism and enthusiasm in the Penang business events industry while also laying the groundwork for the state to continue funding hybrid domestic events in the run-up to the revival of international borders and the return of international clients and events.
According to Penang State Exco for Tourism and Creative Economy, Yeoh Soon Hin, in order to reclaim the trust of tourists, the state needs a strong standard operating procedure (SOP) that ensures their safety while visiting Penang, hence why he initiated the state’s first “responsible tourism” campaign in 2020, which will help to control the spread of the Covid-19 virus in the state.
“Resuming cross-border travel would undoubtedly aid economic recovery while also reinforcing the state’s viability and efficiency in the face of an ever-changing global scene. Tourism is one of the most important economic drivers in Malaysia, accounting for a sizable portion of the country’s GDP and providing a significant boost the economy,” Said Yeoh He firmly believes that the campaign name, when associated with the state’s vision of becoming a smart state while continuing to develop its digital economy through Penang2030, will entice more tourists and business event
organisers to return to Penang and choose Penang as their next preferred destination for future events.
