In its latest marketing campaign, ALL – Accor Live Limitless has reinvented the rules of football. Tables have turned and the players of Paris Saint-Germain have given the referee a card: a golden card that leads him off the field to experience the ALL reward and loyalty program. Famous male and female players were reunited, along with legendary player: Ronaldinho!
They took this opportunity to improvise a “limitless” match in the Parc des Princes stadium in Paris.
With ALL, a card is no longer a punishment, it becomes a reward.
ALL – Accor Live Limitless, the loyalty program and Accor’s booking platform, gives its members the opportunity to enjoy exclusive experiences and to benefit from numerous rewards. Main partner and sponsor of the Paris Saint-Germain football club, ALL – Accor Live Limitless imagines a match with no limits. This explains the slogan: “Play limitless is the only rule”.
During this exciting match, the PSG players gave a yellow card to the referee. But this card is neither yellow nor red, it is gold. It gives you access to the most beautiful hotels in Accor’s portfolio. The card holder is for example able to experience a peaceful moment at the MGallery Bastille Le Boutet spa, have a delicious dinner at the Mama Shelter Paris West, enjoy a night at the Novotel Porte de Versailles, or even a concert in the private VIP area at the Accor Arena.
The referee takes this time to relax and enjoy these unforgettable moments. In the meantime, the Paris Saint-Germain players have no limits. Messi, Neymar Jr, Marquinhos, Di Maria, Hakimi and more, take over the football stadium. They are joined by the PSG women’s team and play a once in a lifetime match. A match so rare that one of the biggest football legends has made a comeback: Ronaldinho.
This film combines a “limitless” match and exclusive experiences offered to you by ALL – Accor Live Limitless…
