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Tourism holds significance in people’s lives as it brings new experiences and joy. However, the COVID-19 pandemic disrupted the fundamental role that travels and tourism play in people’s personal and community lives. The chains of COVID-19 norms have bound hundreds of people who were avid travelers. However, with mass vaccination, tourism is again picking up steam. In the “new normal”, a new form of tourism is trending across geographies; it’s called “wellness tourism.”
The rising demand for wellness tourism 
Wellness tourism is the most sustainable form of tourism for people and the environment. Wellness tourism basically caters to the needs of people who want to travel and also rejuvenate. It’s the most soothing form of travel, and the world tourism industry across countries is getting high demand for peaceful places to travel.
However, not everyone is familiar with the concept of wellness tourism. It’s the branch that everyone should explore in their lifetime. The true meaning of travel is only when people feel one with themselves and the destination.

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As the world stands at the doors where tourism is picking up steam again, travelers should explore wellness tourism, and the industry should also promote the same.
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Why wellness tourism? 

  • Personal upliftment: Through wellness tourism, people can help themselves rejuvenate. The current modern world is highly competitive and fast. Thus, people need some free space and time to take care of themselves away from the chaos simply. Therefore, wellness tourism is significant for spiritual, mental, and physical wellness.                                                                           
  • Cultural benefits: It is interesting to note how wellness tourism promotes culture and the activities associated with the old traditions of that particular area. The new generation is drifting away from cultural values. But fortunately, wellness tourism promotes cultural practices. Thus, keeping the old things alive.
  • Economic support: For wellness tourism, travelers wouldn’t want to travel to highly commercialized places. They would instead look for places that are far from city life. Thus, providing economic support to people living in the two-tier and three-tier areas.  
  • Better infrastructure: Wellness tourism also promotes activities and places that otherwise would not be developed. Wellness tourism is a way of enhancing equity in development across locations. Thus, it helps in building better infrastructure.
  • Employment enhancement: Tourism employs women, the young generation, and marginalized communities. Promoting wellness tourism would further enhance tourism’s role in employing people who need it the most.

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The world has suffered a lot in the past 18 months. And many countries are still grinding because of the aftermath of the pandemic. However now finally, industries are paving their ways for revival, and so is the tourism industry. And wellness tourism is kicking high at the moment. Thus, the industry should make the best out of newly blossoming wellness tourism. 
 
SOURCE: KALKINE MEDIA