While inbound travel to Australia may have halted, it hasn’t stopped Visit Sunshine Coast (VSC) from gearing up for the future return of international visitors to the Sunshine Coast.
Visit Sunshine Coast launched their International Restart Program this week in partnership with Pinnacle Marketing.
The program will see 18 suppliers participate in a trade ready program with a focus on getting international ready for the New Zealand market.
“The New Zealand market has always been the Sunshine Coast’s number one international market, attracting over 85,000 visitors annually prior to the pandemic,” said Emily Zinowki, VSC Trade and Distribution Manager.
“The potential of the market was further boosted with the start of direct year-round flights from Auckland, and while these flights have been temporarily suspended, we know there is a great appetite in the Kiwi market for what the Sunshine Coast offers.
“Having a wide range of new trade-ready accommodation and experiences will be crucial for rebuilding the market and our operators are ready to welcome back Kiwis as soon as borders re-open.”
Back row l – r David Taylor – Treetop Challenge Sunshine Coast, Matt Stoeckel – VSC, Stuart Whitney Ecotekk, Kylie Gretener – Paddle Days, Simon Thornalley – Saltwater Eco Tours, Adam Cheshire – Bellingham Maze, Verena Olensch – Maleny Botanic Gardens & Bird World, Karl Mayne – Ocean View Heli, Jonathan Large – Lovestone Cottages, Michael Nelson – Pinnacle Marketing, Beth Mahoney – VSC
Front row l – r Emily Zinowki – VSC, Craig Schiller, Rumba Resort, Mark Cameron – The Point Coolum Beach, Kylie Bartholomew – Coco Mooloolaba, Georgia Hill – Adventure Rafting, Shell Rodney – Misty View Cottages, Tamara Large – Lovestone Cottages
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