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WebBeds, the world’s second largest and fastest growing B2B bedbank (comprising the Sunhotels, totalstay and Destinations of the World trading platforms in Europe) has appointed Pepita Borrajo as Regional Director of Sales for Central Europe.

Pepita brings with her more than 15 years of experience in the travel industry having previously held senior roles at tour operators and wholesalers such as Tui and Hotelbeds. The role of Regional Director of Sales for Central Europe is part of a revised European sales structure and includes responsibility for key markets such as Germany, Austria, Switzerland, France, Belgium, and the Netherlands.

Pepita speaks German, French, Italian, Spanish, and English and grew and up and studied in Switzerland before moving to Spain. This background provides her with unique insight and understanding of a range of European markets and clients.

Of her appointment, Pepita says “I’m delighted to be leading such an established team across some of our most important markets. It is of course a very challenging time for the industry but the company, backed by the financial strength of our owner Webjet Limited, is ready to work closely with clients as we anticipate the start of a recovery in travel in the new year.”

Pepita is based at the company’s Palma office.