Viking relaunches extensively upgraded trade “Rewards by Viking”

Viking says that it has given its trade loyalty program “Rewards by Viking” an extensive upgrade, with the program relaunched with a number of new features that have been added to further reward their valuable trade partners, increase engagement and enhance the overall user experience.
Rewards by Viking allows travel agents to earn hundreds of reward points for booking Viking’s ocean, river and expedition cruises. These points can then be redeemed in the online Rewards by Viking store on a fantastic range of brand-name items—from electronics and sporting goods to beauty products and gift vouchers.
New features include:
Pending Points: Points will appear as ‘pending’ after booking a Viking cruise and allow agents to see the points value of each cruise they book, no longer having to wait until after the cruise departs.
Wish List: Agents can set themselves a rewards target and can work towards a goal by placing big-ticket items in their Wish List.
Gamification: Interactive online games provide opportunities for agents to earn points in real time without even selling a cruise.
Training Modules: Complete Viking’s online training modules and earn points on the successful completion of each module.
“We are proud of the enhancements we have made to our loyalty program, providing agents with more opportunities than ever to earn points even during quieter selling periods. Rewards points will accumulate automatically with some of the new features and may be redeemed within minutes from being earned—without the wait for manual point uploads like many loyalty programs.
Michelle Black, Viking ANZ Managing Director said, “It’s important to us that our trade partners are rewarded for their hard work and support, which is why our online rewards store has remained open for the past 18-months—allowing agents to access and redeem points through these challenging times”, adding, “Coupled with the fact that we are one of the only cruise lines with no Non-Commissionable Fares (NCFs), paying commission on all aspects of a Viking cruise booking, we are more committed than ever to our dedicated trade partners”.
Edited by: John Alwyn-Jones, Cruise Editor