Rio de Janeiro is at the fingertips of those who look for destinations to travel on the image-sharing social media Pinterest. The platform has just announced the 100 trends for 2019, based on the most searched terms in 2018, and the “Marvelous City” ranks first in the Travel category. The most visited metropolis in Brazil recorded a 142% increase in searches.
According to Pinterest, this is because the city’s features are its diversity and natural beauty, especially the beaches and the Carnival. Within the Travel category, the other most searched terms were: less visited islands, surprise destination, autumn landscapes, thermal waters, bus trip, small cities to travel to, bicycle tours, travel without trash (sustainable).
Pinterest is twice as widely used by travelers as the websites of the major travel agencies, according to a ComScore research, a US Internet metrics analytics company. The methodology used to calculate the growth of 2019 trends was based on the searches from January to September 2017 and from January to September 2018.
Nowadays, more than 250 million people use Pinterest to search for images, references, trends of the most varied segments such as: fashion, lifestyle, curly hair, how to pack for a trip, look of the day, DIY (do it yourself) environment decoration, among many others.
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