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Top 10 travel destinations trending on TikTok, revealed in new study

June 10, 2021 Social Media No Comments
Whilst travel has been limited over the last year, many of us have taken to TikTok as a way to escape to faraway destinations through our favourite influencers and travel accounts.

But which destinations are trending on TikTok? And who are the travel influencers we’re taking travel inspiration from?
Bounce analysed the view counts of popular travel destination hashtags to reveal the most popular destinations on TikTok, as well the biggest influencers on the app and their earnings.
You can view the research in full here: https://usebounce.com/blog/tiktok-travel-index
Top 10 TikTok Travel Destinations
  1. New York City, USA – 216 billion views

  2. Dubai, UAE – 37.1 billion views

  3. Istanbul, Turkey – 16.9 billion views

  4. London, UK – 13.9 billion views

  5. Barcelona, Spain – 12.6 billion views

  6. Paris, France – 11.2 billion views

  7. Mumbai, India – 9.6 billion views

  8. Hawaii, USA – 9.4 billion views

  9. Miami, USA – 9.1 billion views

  10. Toronto, Canada – 8.4 billion views

In top spot (by over 150 billion views) was New York City, with views for videos featuring the hashtag #NYC totaling over 216 billion views. There are few more iconic cities in the world than New York, with its recognisable skyscrapers, the huge Central Park, bright lights of Times Square, and the world-famous theatre scene.
The United Arab Emirates has become a very popular tourist destination over the last couple of decades, so much so that Dubai takes the second spot on our ranking, with just over 37 billion views. With its luxurious hotels, shops and restaurants, ultramodern buildings, and lively nightlife, it’s easy to see why Dubai is popular with TikTokers.
Turkey’s capital, Istanbul, has racked up just under 17 billion views on TikTok, beating the likes of London, Paris, and Barcelona to third place. Situated on the cusp of Europe and Asia, Istanbul’s fascinating architecture reflects the many empires which have ruled here over its long history, including the Roman Hippodrome and Byzantine Hagia Sophia.
Top 10 Most Popular TikTok Travel Influencers

Rank

Name

Followers

Estimated earnings per post

1

Alex Ojeda

6,400,000

$6,400

2

Thomas Lotter

1,800,000

$1,800

3

Mikki Tenazas

1,500,000

$1,500

4

Terplanet

1,400,000

$1,400

5

Alexpreview

1,200,000

$1,200

6

Eric Damier

1,100,000

$1,100

7

Katya Cortés

927,600

$928

8

Pilot Madeleine

802,500

$803

9

Nathalie Aron

652,600

$653

10

Nicole Sunderland

629,900

$627

With an incredible 6.4 million followers, the most popular travel influencer on TikTok is Alex Ojeda, whose travels have taken him to destinations across the US and Mexico such as Tulum, Playa del Carmen, Cincinnati, and Hawaii, as well as further afield such as Jamaica.
Better known online as Lotterlive, German-based creator Thomas Lotter is both the second most popular and highest-earning influencer with over 1.8 million followers on TikTok. His travels have taken him to many European destinations such as Austria, Greece, Switzerland, Lapland, Spain, and more.

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