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The Show Begins for Vivid Sydney Australia’s Largest Event on Seven’s Weekender

April 20, 2019 Destination Global No Comments

Interstate and intrastate travellers are being enticed to visit the Harbour City during the acclaimed Vivid Sydney festival through three weeks of features on Channel 7’s Weekender travel program in Queensland, South Australia and NSW.

Starting this Saturday and continuing over an additional two weekends, viewers will go behind the scenes of Vivid Sydney with curators and artists, and explore some of the city’s most popular and unexpected destinations.

Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres said this extensive profiling of Australia’s largest event would be invaluable in driving visitation to Sydney in Winter.

“Hundreds of thousands of viewers across Queensland, South Australia and New South Wales will enjoy an exclusive sneak peek at what’s in store for Vivid Sydney 2019 and help them to plan their itineraries to visit during the festival,” Mr Ayres said.

“Channel 7’s Weekender programs inspire avid travelers to explore new territories or reimagine favourite destinations, and for people who have visited Vivid Sydney before or are considering their first Vivid Sydney experience this three-part feature will provide invaluable intel.

“Now is the perfect time for visitors to start planning their itineraries, securing accommodation and mapping out their Vivid Sydney week or weekends.”

The first segment will focus on Vivid Light including an interview with several artists that are contributing to this year’s Light Walk. Over 50 works from 100 artists/collaborators will make up the three-kilometer Light Walk.

Next up will be a tour of the city’s unexpected music venues including Ziggy’s Barber Salon and The Dock, and finally one of Sydney’s premier precincts Barangaroo will showcase the interactive installations and food and beverage offerings that will be available to guests during Vivid Sydney.

“Vivid Sydney is the largest festival of light, music and ideas in the Southern Hemisphere and in 2018 the festival attracted 2.25 million attendees that generated almost $173 million in visitor spend,” Mr Ayres said.

“There is something available for people of all ages and tastes across this world-class event, and Queensland, SA and Sydney Weekender viewers will start to see that.”

Destination NSW CEO and Executive Producer – Vivid Sydney, Sandra Chipchase, said the festival was not only Australia’s largest event but also a widely loved and highly anticipated festival.

“In 2018 a record number of travel packages were sold for Vivid Sydney through Destination NSW marketing initiatives including 112,753 domestic packages, which represents a 60 per cent growth on the previous year,” Ms Chipchase said.

Vivid Sydney will feature on Qld Weekender (20 and 27 April and 11 May), SA Weekender (28 April) and Sydney Weekender (21 and 28 April and 12 May) on Channel 7.

Vivid Sydney will take place from Friday 24 May to Saturday 15 June in Sydney.

The full 2019 Vivid Sydney media kit, program and high-res imagery including 2019 Vivid Sydney light renders and broadcast quality video footage of 2018 festival highlights are available to download at www.vividsydney.com/media-centre

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