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Sunshine Coast partners with EXPEDIA to offer travellers compelling deals in tactical campaign

January 28, 2021 OTA News No Comments

The Sunshine Coast has launched a new national campaign with travel partner Expedia Media Solutions under the Wotif booking site to secure new bookings to the Sunshine Coast.

The campaign focus of ‘Sunshine Coast Real Deals’ is spearheaded by inspirational reasons to visit the region and special deals.

Visit Sunshine Coast (VSC) CEO Matt Stoeckel said the aim of the online campaign was simple – to increase visitors, room nights and travel to the region post January and during the shoulder period.

“This national campaign will educate visitors on the diversity of experiences and accommodation offerings on the Sunshine Coast and provide compelling deals for holiday-makers to book their next holiday to the Sunshine Coast in our shoulder period,” he said.

“According to Wotif data, we know the Sunshine Coast is already the most popular school holiday destination in Queensland.* This campaign looks to broaden this popularity and targets couples, empty nesters and families to visit outside our peak school holiday periods.

“The timing of the campaign is also aligned with the recent launch of Sunshine Coast’s new brand – For real – which highlights our natural attractions. Importantly we know from research that this is increasingly what travellers are seeking, and we have undertaken this campaign to capitalise on significant demand to the Sunshine Coast with these For real experiences.”

The Wotif campaign is running from now until 12 February 2021.

Examples of deals

–     Stay at Aspect Caloundra in a 1 bedroom apartment for 7 nights from $1003.

–     Escape to Oaks Sunshine Coast Seaforth Resort at Alexandra Headland for 2 nights from $358.

*Wotif, September 2020.

Visit for Sunshine Coast Real Deals.

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