StayWell Holdings, one of the largest hotel management groups in Asia Pacific, has announced their expanded partnership with leading hospitality platform Revinate, in order to upgrade their customer satisfaction platform and experience.
StayWell has worked with Revinate since 2014, using their Guest Feedback product, and the team is excited to further expand through data-powered solutions connecting CRM, marketing, and reputation management. Use of the expanded Revinate platform will allow StayWell to leverage an enriched guest database, advanced segmentation capabilities, and best-in-class campaign functionality to build and scale a digital guest journey that demonstrates a detailed understanding of each guest’s preference.
With the increasing benefits of having an integrated system connecting a CRM system with survey data from guests, the partnership will involve an upgrade from the Guest Feedback product to the wider Guest Data Platform (GDP). This increased level of connection to the Revinate system means that StayWell will have access to an advanced infrastructure for driving personalised guest engagements and scalable direct profits.
Fiona Godfrey, Global Director of Revenue Generation at StayWell Holdings, said of the strengthened partnership, “Customer satisfaction has always been key for us, and its importance in a pandemic and post-pandemic travel environment cannot be underestimated. We want to capture exactly what our guests are feeling so that we can meet – and exceed – those expectations. Revinate’s GDP solution means that we are able to do just that.”
The APAC Managing Director of Revinate, Dylan Cole, shares StayWell’s excitement about the partnership. “Like many of our long-term partners, StayWell is now trusting us to advance their guest data and communications with our GDP solution. We are honoured to see the partnership grow and look forward to seeing StayWell deliver top of the line guest experiences as the industry rebounds.”
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