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Skyscanner appoints new Global Marketing Lead as the world returns to travel

June 10, 2021 Appointments / Movers & Shakers No Comments

Global travel marketplace Skyscanner today announced the appointment of Clive Peoples, former customer marketing leader at eBay and Expedia, as SVP of Marketing. Peoples, who will be based out of the company’s London office, reports to Skyscanner’s Chief Operating Officer Kris Beyens and is a member of the executive team. He is tasked with leading Skyscanner’s global marketing strategy, driving customer acquisition and retention efforts across the marketing organisation, bringing together both performance & brand marketing channels.

Skyscanner COO, Kris Beyens said, “After what has undoubtedly been one of the most challenging years for the travel sector, we’re pleased to have Clive, an established leader in travel and e-commerce marketing, join the Skyscanner family. He brings with him a depth of experience in digital product marketing and is passionate about transforming the traveller experience through a customer-centric vision. Supported by a strong team of marketing leaders, Clive’s focus will be on driving growth through new customer  acquisition and loyalty.”

Peoples said of the appointment, “Having admired and used Skyscanner for many years, I’m delighted to be part of the team helping customers choose how to travel again, in the best possible way for them. I’m looking forward to focusing my time on understanding our current strengths and identifying areas we can supercharge over the next few months to differentiate the brand as travel begins to rebound. Skyscanner has a unique, trusted position for customers as a travel marketplace and this is an incredible moment in time to join the team behind such an incredible product.”

Most recently, Peoples led a team of 160 product owners, marketers, data scientists, user experience designers and engineers as Head of Global Customer Marketing at eBay. During his three years at the company, he created transformative customer experiences, personalising marketing and communications, to solve individual user needs at scale. using data science and tailored customer journeys.

Previously, Peoples was on the c-suite of private equity backed businesses Graze and Virgin Experience Days, managing overall Direct-to-Consumer P&L. Prior to that, he spent 10 years at Expedia, where he transformed the previously fragmented customer journey to a compelling, simplified, customer-centric mobile-first experience, departing as VP Customer Marketing, Mobile & Loyalty. His career began at VisitScotland, followed by seven years at British Airways as a leading player in the transformation to digital.

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