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Singapore-based online social commerce platform Mdada.live has today embarked on a three-week expedition to Europe starting with Germany, followed by Italy and France. This marks their first foray into the European Union (EU) market in the wake of the platform’s recent successes and achievements back home. Mdada.live will be bringing along their full team of live-streamers for an induction programme with a line-up of potential partners from Europe, including beauty, wellness and fashion brands and merchants with a significant presence in Southeast Asia (SEA).
Mdada Travelogue
During this expedition, Mdada.live will also offer viewers back home a taste of Europe through the new Mdada Travelogue series, where the team will be conducting daily live-stream sessions of up to eight hours, inviting viewers to eat, shop and travel with them as they journey across Europe. This special travel livestream edition will feature Mdada.live’s beloved live-streamers introducing a wide range of European products across the wellness, luxury handbags, watches, cosmetic, apparel categories, direct from Berlin, Milan and Paris to desktop, mobile and tablet
devices all across Singapore.
A launchpad for EU brands into SEA
Germany was the obvious market for outreach as one of the EU’s top trade and business hubs, with Singapore’s total imported goods from Germany valued at approximately SGD$12.18 billion in 20201 . Germany had also begun embracing livestream commerce as a new way of retail in as early as October 2020, with brands like Douglas and Tchibo paving the way in the market2
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Mdada.live has always experienced an overwhelming demand for European products within the beauty, fashion and home & living space, with brands such as haircare products by Schwarzkopf from Germany, home appliances by SMEG from Italy, as well as Italian luxury fashion brand Salvatore Ferragamo.
The recent announcement of eight additional countries included under Singapore’s Vaccinated Travel Lanes (VTL)3
, including France, Italy and other European countries, also came timely with Mdada.live’s plans to explore the EU market. The VTL has opened up opportunities for smallersized businesses around Europe to enter the global space via livestream through Mdada.live’s platform, which will act as a springboard to launch these brands into the Singapore market and eventually across SEA.
“Having experienced success in the SEA region and being equipped with the logistics to support  simultaneous live-streaming sessions at our Mdada Live Streaming Hub, we can offer brands around the world a launchpad into the Asian market,” said Mr. Pornsak Prajakwit, CEO and Co-founder of Mdada.live. “We have seen rapid growth in live-stream commerce since the pandemic. Our platform aims to accelerate the digitalisation of retail by providing a seamless callto-action to purchase, bridging the gap between brands and new customers. Compared to
individual live-streamers, Mdada.live also offers an all-rounded ecosystem that cuts away the hassle of handling backend processes on their own.”
Unique business model poised to yield strong global demand
Mdada.live’s unique business model offers consumers a wide range of products and exclusive deals delivered through engaging live-stream sessions hosted by a strong team of key opinion leaders (KOLs) carefully selected and trained to effectively engage with their audience.
Since the platform’s inception in September 2020, Mdada.live has experienced accelerated growth in just 15 months, achieving an estimated weekly revenue of SGD$500,000 across an average of 21 live-stream sessions each week. Most recently, the combined total revenue in August and September saw an all-time high of SGD$3.9 million. To date, the platform has garnered more than 26,000 followers, with almost 200,000 unique monthly reach and a total of more than 5 million livestream views, making it one of the fastest growing social commerce platforms in Singapore.
Mdada.live continues to invite aspiring live-streamers, brands and potential investors on their journey to redefine the new wave of creative retail, through the livestream commerce ecosystem that they have created. Consumers may join Mdada.live on their expedition to Europe by catching their daily Mdada Travelogue, streamed live on Mdada.live’s Facebook Page starting 19 October 2021.