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Shangri-La Hotels and Resorts announced the global launch of #MyShangriLa Photography Contest today. The 6-month contest aims to give new meaning to ‘Shangri-La’ – a memorable, magical moment that catches people by surprise and delights with joy.  Guests, travellers and beyond are invited to capture and share their unique Shangri-La moment.

Shangri-La is both a feeling as well as a place. It’s about an unexpected moment of happiness which can happen to anyone at anytime, anywhere,” said Anthony Wong, Executive Vice President Brands. “We taste it at our favourite table. We hear it in a child’s laughter. We discover it in our travels. And it’s different for each one of us.  In our hotels and resorts, we strive to go the extra mile to connect our guests with their own Shangri-La through our thoughtful service that comes from the heart.”

Your Individual Moments of Shangri-La