Sabre Corporation a leading software and technology provider that powers the global travel industry, announced today that Shandong Airlines has successfully implemented its fares management solution to support the China-based airline’s efforts to drive revenue optimization and accelerate recovery as it looks to launch new services and increase frequencies during summer 2021.
Shandong Airlines, which is owned by Shandong Airline Group, is now using Sabre AirVision Fares Manager and its Contract Manager capability to manage millions of the airline’s fares, and proactively sense and respond to changing market conditions, while optimizing and publishing fares and rules with minimal latency. 
“While the entire airline industry continues to operate in challenging times, we aren’t simply sitting back to wait for recovery to happen,” said Mr Yuan Fei, General Manager, Network & Revenue Management Department, Shandong Airlines. “We have ambitious plans to launch new services as well as increasing frequencies on existing routes, and we’re working hard to prepare for the future. That’s why it is vital that we are working with the right travel technology partner to help us to reach both our short and long-term business goals.”
With an extensive domestic network and serving destinations across Asia, Shandong Airlines has plans to launch 26 new services and to increase frequencies on 13 existing services during the 2021 summer season. The successful launch of Sabre AirVision Fares Manager for Ji’nan-headquartered Shandong Airlines means the carrier will now be able to use the solution to help the airline boost revenue opportunities, minimize revenue leakage, and support improvement of analyst responsiveness and productivity through advanced decision support and automation, proactive and dynamic competitive fare response and strategic fare optimization.
“We’re delighted that, as the travel industry continues to move through the pandemic and into recovery, Shandong Airlines is now able to leverage Sabre’s innovative technology to enable appropriate and effective market positioning,” said Rakesh Narayanan, Vice President, Regional General Manager, Asia Pacific, Travel Solutions Airline Sales. “Utilizing robust, intuitive technological tools is more important than ever at a time when it is not always possible to rely on past years’ data to predict future demand and make pricing decisions. This latest implementation will further strengthen the position of both Shandong Airlines and Sabre in the increasingly competitive Chinese marketplace as well as being testament to Sabre’s deep commitment to helping airlines to prepare for recovery and future growth.”
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